Meta partners with sports eyewear brand Oakley to launch AI-powered glasses
Meta partners with sports eyewear brand Oakley to launch AI-powered glasses

Meta partners with sports eyewear brand Oakley to launch AI-powered glasses

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Meta partners with sports eyewear brand Oakley to launch AI-powered glasses

The limited-edition product will be available for preorder starting July 11 at $499. The product line will roll out in North America, Australia and several European countries, with plans to expand to Mexico, India and the United Arab Emirates by the year-end. The Oakley Meta HSTN will debut this month at several major sporting events including Fanatics Fest and UFC International Fight Week.

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A Meta logo is pictured at a trade fair in Hannover Messe, in Hanover, Germany, April 22, 2024. REUTERS/Annegret Hilse/File Photo Purchase Licensing Rights , opens new tab

June 20 (Reuters) – Meta (META.O) , opens new tab said on Friday it has teamed up with Oakley to release AI-powered smart glasses, expanding its push into wearable tech after the success of Ray-Ban Meta glasses.

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Meta has sold millions of Ray-Ban Meta glasses since their launch and said its “Oakley Meta HSTN” will feature a hands-free high-resolution camera, open-ear speakers, water resistance and Meta AI capabilities.

The limited-edition product will be available for preorder starting July 11 at $499, with additional products starting at $399 launching later this summer.

Meta said the product line would roll out in North America, Australia and several European countries, with plans to expand to Mexico, India and the United Arab Emirates by the year-end.

The Oakley Meta HSTN will debut this month at several major sporting events including Fanatics Fest and UFC International Fight Week.

Reporting by Jaspreet Singh in Bengaluru; Editing by Pooja Desai

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Source: Reuters.com | View original article

Source: https://www.reuters.com/business/meta-partners-with-sports-eyewear-brand-oakley-launch-ai-powered-glasses-2025-06-20/

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