Local Coffee Business Set to Expand in Midtown Reno

In a city known for its vibrant coffee culture, Sky Jones, owner of Rising For People Coffee, is about to make a significant move. After the tumultuous events of May 2024, where a car crash almost jeopardized her coffee business, Sky is now ready to expand from south Reno to Midtown early in 2025.

The Challenges and Resilience of Sky Jones

Sky Jones’ journey has not been without its challenges. In a shocking event, a car accident at Haven on Earth Bakery, where her business was operating, forced Sky to re-evaluate her plans. “A car accidentally hit the gas instead of the brake,” explained Sky. “I was here when it happened.” The crash resulted in significant setbacks and almost forced her out of business.

Crowdfunding: A Community’s Support

Faced with financial hurdles, Sky turned to the community. Through a successful crowdfunding campaign, she managed to secure the necessary funds to relocate her coffee business to a prime location on Vesta St in Midtown. “We are right under a new development from Marriott properties,” she remarked, excited about the prospects of the new venture.

A Coffee Experience Like No Other

What sets Rising For People Coffee apart is its commitment to quality and sustainability. Sky takes pride in offering a unique coffee experience that is far from typical. Here’s what defines them:

• Vertically Sourced Coffee: Sky emphasizes the importance of building direct relationships with small family-owned farms. “We vertically source our business from these farms,” she mentioned, highlighting their dedication to ethical and sustainable practices.
• Handpicked and Handcrafted: The coffee beans are handpicked and processed, ensuring superior quality. This artisanal approach not only supports small farmers but also promises coffee lovers an unmatched flavor profile.

Future Plans and Vision

The move to Midtown represents a new chapter for Sky and her business. The goal is to commence operations in January, and Sky is determined to make Rising For People Coffee a community hub in the bustling Midtown district.

Why Midtown Reno?

Midtown Reno is the perfect locale for this coffee shop’s unique mission and vision. Known for its eclectic mix of shops, galleries, and eateries, Midtown provides the ideal setting for Sky’s concept—a fusion of ethical coffee sourcing and community involvement.

Why did Sky choose Midtown? According to her, the area represents growth, inclusion, and innovation—a fertile ground for small businesses like hers to thrive.

Bringing the Community Together

Sky’s aspirations extend beyond just selling coffee. She hopes to create a space where community members can gather, connect, and engage in meaningful conversations. Her philosophy is simple: a coffee shop should be more than a place for coffee; it should be a community focal point.

By focusing on creating a warm, inviting atmosphere, Sky aims to foster an environment where customers feel part of a greater collective experience, further solidifying Rising For People Coffee as an integral part of the Midtown community.

Benefits to the Local Economy

The expansion not only brings a fresh and exciting coffee experience to Midtown but also supports the local economy:

• Job Creation: The new location will create job opportunities, contributing to the economic vibrancy of Midtown.
• Local Partnerships: Sky plans to collaborate with local businesses and artisans, promoting shared growth and community development.

Conclusion

As the New Year approaches, the community eagerly anticipates the grand opening of Rising For People Coffee in its new Midtown location. Sky Jones’ journey from adversity to triumph is a testament to her resilience and the unwavering support of her community.

This move promises not only a new coffee spot in town but a beacon of hope and unity, symbolizing what can be achieved through community support and perseverance.

So whether you’re a coffee aficionado or someone looking to support a local business, keep an eye out for Rising For People Coffee as it sets out to brew change and caffeinate connections in Midtown Reno.

Source: https://www.kolotv.com/2024/12/02/local-coffee-business-expand-midtown/