Monopoly Go! Launches Global Campaign with Star-Studded Ensemble

Introduction

Garbo talks! And so does Mr. Monopoly — voiced by the charismatic Will Ferrell in the pioneering Monopoly Go! video-game campaign. Omelet, with keen creative instinct, presents “Friendship Pays,” which marks Monopoly Go!’s first ever global brand campaign featuring celebrated stars like Jason Momoa, Keke Palmer, and Chris Pratt.

The Evolution of Monopoly

The beloved original board game made its debut in 1936, captivating audiences for decades. Fast forward to 2023, Monopoly Go! made its groundbreaking digital entry with over 150 million downloads, even clinching the Pocket Gamer’s 2024 Game of the Year title.

“Friendship Pays” – A Sneak Peek

In this delightful campaign, Momoa, Palmer, and Pratt travel into the whimsical world of GOville. Audiences will be thrilled as familiar Monopoly board pieces such as the Scottie dog, penguin, battleship, and the iconic top hat make playful appearances.

• Jason Momoa portrays “Momoney”
• Keke Palmer shines as “Keke GoGo”
• Chris Pratt embodies “Extra Chrispy”

A Multichannel Advertising Extravaganza

The campaign rolls out with more than 20 videos, featuring engaging content across TV, streaming, social, and digital platforms. TV spots are helmed by the acclaimed director, Henry Scholfield, known for his work with Billie Eilish, Dua Lipa, as well as notable brands like Coca Cola and Samsung.

Creative Genius Behind the Campaign

The creative magic of Omelet is showcased in “Friendship Pays,” where the fun of sharing a community chest with colleagues or baking a metaphorical billion-dollar cake with old friends comes alive. As Jimmy Barket, Omelet’s creative director, highlights, these elements form the heart of a game that resonates powerfully with audiences worldwide.

The Brand Behind Monopoly Go!

Scopely, the innovative interactive entertainment company, owns Monopoly Go!. The Los Angeles-based studio Omelet stands strong in its client portfolio, boasting collaborations with giants like Netflix, Google, and Walmart.

The Impact of Celebrity Endorsement

Enlisting well-loved celebrities provides campaign visibility and taps into the celebrities’ fan bases, ensuring an expansive reach. Their involvement not only adds glam but also drives audience engagement, setting the stage for anticipated success.

Future Opportunities and Industry Impact

As global gaming evolves with technological advancements, Monopoly Go!’s strategic use of digital storytelling and social connectivity could serve as a template for future campaigns. The emphasis on creating memorable, personalized interactions is particularly noteworthy and speaks to an industry trend towards enhanced player engagement.

Conclusion

The “Friendship Pays” campaign represents a leap forward in branded entertainment, blending nostalgia, celebrity charm, and modern digital dynamics. As Monopoly Go! expands its reach, it will likely leave a notable imprint on how gaming campaigns are conceptualized and executed in the future.

Join the Monopoly Go! adventure today and indulge in an expedient blend of friendship, fun, and fabulous digital escapades. The board awaits your move!

Source: https://www.mediapost.com/publications/article/401219/monopoly-go-debuts-global-brand-campaign-celebri.html