Oscar Mayer Taps Fox Sports to Launch Summer Dog Race

Oscar Mayer plans to launch a new “Wiener 500” as part of Fox Sports’ coverage of the Indianapolis 500. The contest has six Oscar Meyer Wienermobiles racing one another on the same track as the car-racing extravaganza. Fox will also show highlights from the Wienermobile race during its pre-game show on the Fox broadcast network. Only one Wiener mobile can win this year’s race, but there may be new opportunities down the line, says an Oscar Mayer executive.. The company has advertised in sports programming in the past, even going so far as to sponsor the Super Bowl halftime show in 1996 and 1997. In the streaming era, marketers from all categories are eager to align their pitches in formats that continue to draw broad, simultaneous viewing. To do that, they must play a new game that makes them a bigger part of the community at the track or on the field.

Source: Variety.com  |  Read full article