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Pet insurance: It’s like health insurance for your furry (or feathered or scaly) family members because vet bills can be a real tail-biter. With so many options out there, picking the best pet insurance companies can feel like navigating a labyrinth.

Insurance might seem pricey, but it’s actually saved me and my dog (so just me) a lot of money.

Pets can be an expensive commitment, after all. With insurance, I never have to think twice about rushing my 55-pound “Mini” Sheepadoodle to an emergency appointment, whether it be when she lodged a stick down her throat or ate my underwear and socks when she only weighed 19 pounds.

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Pet ‘rents, I know you’ve got your hands full. So here’s the lowdown from the experts to help you find the best pet insurance companies along with all the pros and cons that come along with them.

We spoke with Dr. Jamie Richardson, Head of Veterinary Medicine at Small Door Vet, as well as Dr. Sara Bledsoe, DVM, CVA, CHPV, a veterinarian at Chewy to find out what makes a great insurance company and which ones are worth going for (check out our FAQs below).

After your vet visit, we highly suggest setting up an account with one of these top online pharmacies to get your medications quickly and easily.

Diving right in, here’s the scoop on who’s top dog (and cat, and lizard, and parrot…) in the world of pet insurance. Learn more about what pet insurance covers and find out if pet insurance is worth it for your situation.

Best Pet Insurance Companies

Best Overall: Healthy Paws

Healthy Paws

Pros: Comprehensive coverage with no annual or lifetime limits

Lightning-fast claim processing (Zoom, zoom!)

Excellent customer service with rave reviews from pet parents Cons: No wellness plan or preventative care coverage

Doesn’t cover exam fees

Healthy Paws is like the golden retriever of pet insurance: friendly, reliable, and always there when you need it.

What does pet insurance cover? With Healthy Paws, you get a top-rated insurance plan with no maximum limits on claim payouts. That means no per-incident, annual, or lifetime caps on what they’ll cover as long as it’s not a pre-existing condition. You can adjust your premiums and deductibles to fit your budget, so you’re not stuck with a one-size-fits-all plan.

Here’s the best part: the claims process is so simple, even your pet could do it — if they had thumbs. Just visit any licensed vet or emergency clinic, snap a photo of the bill, and submit it through the app or website. Most claims are processed within two days, so you get your money back faster than your dog can fetch a ball (or maybe just faster than mine).

According to Dr. Richardson, Healthy Paws offers “solid, comprehensive coverage, high reimbursement rates, and unlimited lifetime benefits.”

Price: Plans typically range from $25 to $45 per month for dogs and $15 to $25 per month for cats, depending on the age, breed, and location of your pet.

Best Affordable Pet Insurance: Spot

Spot

Pros: Covers foreign objects and toxin ingestion

Ideal for those in cold climates as it covers hypothermia and frostbite

Insurance is covered in the U.S. or Canada

Covers cats and dogs Cons: Only covers cats and dogs

Spot Pet Insurance offers comprehensive and flexible coverage to help pet parents manage the unexpected costs of caring for their furry friends. Claims can be submitted online, in the app or via fax for those old-school users. Checks can be deposited directly to your account or picked up in person. This is a great insurance plan for people who struggle with technology.

Price: Plans start as low as $9 a month for cats and kittens and $15 a month for dogs and puppies.

Best Pet Insurance for Puppies: Lemonade

Lemonade

Pros: Claims can be submitted easily through the Lemonade app

This is one of the best-rated pet insurance we’ve seen at 4.9 on its app and has great pet insurance reviews

Covers up to $100,000 annual coverage

Lemonade allows you to visit any licensed vet in the U.S., giving you flexibility in choosing where to take your pet for care, whether it’s an emergency visit or a routine check-up. Cons: Only covers dogs and cats

Only insures licensed vets in the U.S.

A standard accident and illness policy covers a wide range of expenses, including diagnostics, medications, surgeries, and hospital stays for new injuries or illnesses — whether it’s accidental or a chronic condition.

Claims are simple to file through the app, reimbursements are processed quickly, thanks to AI-advanced technologies. Lemonade’s pet insurance offers affordable plans and discounts for pets of all ages but especially puppies and kittens.

Price: How much is pet insurance? Cost varies because each plan is tailored toward your pet based on a short, quick survey. Discounts are provided up to 10% when you bundle plans. Check out its site to learn more.

Best Value: Embrace

Pros: Customizable plans with flexible deductible options

Covers exam fees and prescription medications

Offers a wellness rewards program Cons: Annual coverage limits

Claims processing can be a bit slow

Embrace is like the lovable mutt with a little bit of everything. Their customizable plans and wellness rewards are a hit with pet parents who like to tailor coverage to their pet’s unique needs.

The plan goes beyond the essentials, including wellness care, complementary treatments like acupuncture, and specialist consultations without hidden costs. With no per-condition limits and ongoing support as pets age, this insurance provides peace of mind and financial security for unexpected health concerns. Needless to say, this is one of the best pet insurance for older dogs, as well as cats.

If your pet’s condition is covered, so are all the prescriptions used to treat it. Embrace even covers exam fees, which many others don’t. Just be patient with the claims process — it’s worth it.

According to Dr. Richardson, “Embrace offers customizable plans and wellness rewards and helps balance coverage and cost.”

Price: Plans start around $13 per month for cats and $18 per month for dogs, with wellness rewards available for an additional fee.

Best Pet Insurance for Dogs: Trupanion

Pros: Direct payments to vets (no waiting for reimbursement)

90% coverage on eligible claims

Coverage for hereditary and congenital conditions Cons: No multi-pet discount

Higher premiums than some competitors

Trupanion is the German shepherd of pet insurance: dependable, strong, and always on duty. Its standout feature is the real-time payment system, which eliminates waiting and paperwork by paying vet bills directly and instantly at checkout. Trusted by both veterinarians and pet owners, Trupanion removes the stress from expensive treatments and stands out as the top choice for those who want to avoid the hassle of waiting for reimbursements. Currently, according to the brand, it is the only pet insurance that pays instantly.

They offer a comprehensive plan that covers everything from hereditary and breed-specific conditions to unexpected injuries, diagnostic tests, advanced dentistry, allergies, hospital stays, medications, veterinary supplements, herbal therapy, and prescription food. Through VetDirect Pay, the provider guarantees immediate payment at the time of treatment, allowing pet owners to focus solely on their pets’ recovery instead of stressing over bills.

Your animal wants a tuck into bed with a cookie, not a crying owner shredding paper, Trupanion gives you that peace of mind.

According to Dr. Richardson, Trupanion is “known for its comprehensive coverage, no payout limits, and direct vet payments (unique in the space).”

Price: Plans typically range from $60 to $90 per month for dogs, varying based on breed, age, and location.

Best Pet Insurance for Cats: Fetch (formerly Petplan)

Pros: Covers a wide range of treatments, including holistic therapies

No age limit on coverage

Fast claims reimbursement Cons: Higher premiums for older pets

No wellness or preventative care coverage

Fetch is the (recently rebranded) wise old owl of pet insurance: knowledgeable and comprehensive. It stands out for its coverage of dental and alternative therapies and its inclusion of exam fees in sick visits. Plus, if you travel state lines often, pet owners can use any veterinarian across the U.S. or Canada — now that’s a game changer for those who live on the border, and it covers up to 90% of unexpected vet bills.

With fast claim processing and direct payments to vets, Fetch removes the hassle and delay often associated with pet insurance, ensuring pets receive the care they need without financial stress. So, if you’ve got a feline friend, Petplan’s extensive coverage and fast reimbursements will keep your cat purring.

According to Dr. Richardson, Fetch “offers comprehensive coverage tailored to the needs of cats, including dental and behavioral therapy, which are important for feline health.”

Price: Plans start at around $20 per month for cats, with premiums varying based on age, breed, and location.

Best for Multiple Pets: Nationwide

Pros: Comprehensive coverage, including exotic pets

Wellness plans available

Discounts for multiple pet households Cons: Higher premiums for comprehensive plans

Some exclusions apply

Nationwide is the all-inclusive resort of pet insurance: they cover just about everything, including exotic pets. If you’ve got a menagerie at home, Nationwide’s multi-pet discounts and wellness plans can save you a bundle. They also offer a healthy pet discount, rewarding you for keeping your pet in top shape.

The process is simple: visit any licensed veterinarian, submit claims online for quick processing, and then receive reimbursements for eligible costs. Whether it’s for dogs or cats, this insurance makes managing pet health straightforward.

But make sure you plan ahead. Coverage for most plans begins 14 days after your application is approved and payment is processed. For those enrolling through a group or organization, the start date may be different.

According to Dr. Richardson, “The discounts they offer for healthy pets make this a unique way to save on more routine care.”

Price: Plans range from $35 to $60 per month for dogs and $18 to $35 per month for cats, with discounts available for multiple pets.

MetLife is another best pet insurance plan for multi-pet coverage for cats, dogs and exotic pets.

Best for Flexible Plans: Pet Assure

Pros: Best pet insurance for pre-existing conditions

Instant discount at participating veterinarians

No annual limits or deductibles Cons: Only offers a discount plan, not insurance

Limited to participating vet networks

Forget traditional insurance — this discount plan delivers immediate savings on vet visits, making it perfect for pets with pre-existing conditions. Picture this: instant savings at thousands of participating veterinarians, no claim submissions needed, and coverage for both routine check-ups and unexpected emergencies.

Meanwhile, the wellness plan refunds for routine wellness care, lets you visit any vet you fancy, and has a user-friendly online claim process. Pet Assure knows that a healthy pet is a happy pet who visits the doctor a lot, whether it’s a casual checkup or making an emergency dash to the vet with a hyperventilating owner in tow. Visit the site to find the right plan for you (and to keep those tear ducts dry and your peace of mind in check).

Price: Plans start at $9.95 per month for a single cat and $11.95 per month for a single dog. Family plans covering 2-4 pets are $16.95 per month.

Additional dog and cat insurance brands we recommend

The verdict

Picking the right pet insurance is like finding the perfect leash: it needs to fit just right and keep your pet safe and secure. Whether you’re drawn to the comprehensive coverage of Healthy Paws, the value-packed plans of Embrace, the dog-centric policies of Trupanion, the cat-friendly options of Petplan, or the multi-pet focus of Chewy, there’s a perfect fit out there for every pet parent. So, go ahead, make the choice, and give your pet the gift of health and happiness!

FAQs

What makes great pet insurance?

A great pet insurance policy is one that is right for your financial needs and the health needs of your pet,” stated Dr. Bledsoe. “If you decide that pet insurance is right for you and your pet, don’t wait to purchase a policy. Pet insurance can benefit your pet at every life stage. Start researching policies once you have an idea of what type of coverage you need for your pet and how much you would like to pay.

“Speaking to a licensed representative who can have a conversation about pet insurance is the best way to answer all your questions along with reviewing the information provided online from the company’s website.

“There are many options out there, but when it comes to CarePlus by Chewy, pet parents have the option to select wellness and insurance plans provided by Trupanion or Lemonade. The most important thing is to review the various options carefully and consider what’s right for you and your pet!

“The first step to buying pet insurance is to know what you need. A great place to start is by asking yourself the following questions:

Is my pet young and healthy, or getting to an age where health problems start to develop?

Has my pet been diagnosed with any underlying health conditions? Do they take any current medications? Is my pet’s breed prone to certain health conditions?

What’s my budget for pet insurance? How much can I afford each month?

How much can I afford to spend out of pocket in a health emergency if you had to meet a higher deductible?”

According to Dr. Richardson, who “would define ‘great’ pet insurance as including comprehensive coverage, flexible plans, and a solid record of excellent customer service,” some key features to look for are…

“Comprehensive Coverage: Covers accidents, illnesses, hereditary conditions (important if you have a pure breed!), chronic conditions, and emergency care.

High Reimbursement Rates: A higher percentage of vet bills covered, ideally 80-90%.

No or Low Deductibles: Lower out-of-pocket costs before insurance kicks in.

Fast Claims Processing: Quick, low-stress claim reimbursement process with minimal bartering. Some insurance companies will even pay your vet directly (Trupanion).

Lifetime Coverage: No limits on payouts over the pet’s lifetime. This is an important one if you have a pet that suffers from any chronic illness!

No Exclusions for Breed-Specific Conditions: Covers conditions that are common in specific breeds.”

Why is having pet insurance important?

Peace of mind: According to Dr. Bledsoe, “When surveying Chewy customers about why they choose pet insurance, those who have a wellness or insurance plan cite the top reason is peace of mind — almost half (48%) of survey respondents agreed that is the primary reason for purchasing pet insurance is knowing they can take care of their pets if something happens to them.

According to Dr. Bledsoe, “When surveying Chewy customers about why they choose pet insurance, those who have a wellness or insurance plan cite the top reason is peace of mind — almost half (48%) of survey respondents agreed that is the primary reason for purchasing pet insurance is knowing they can take care of their pets if something happens to them. Financial stability : “People who opt for pet insurance have weighed the risks of waiting for a multi-thousand-dollar medical event against the average monthly cost for pet insurance (which is around $30 for cats and $50 for dogs), and budgeted accordingly. With CarePlus by Chewy, there are options that work for everyone’s budget and give pet parents the confidence that the coverage is there if and when they need it. According to Dr. Richardson, “Having insurance reduces the financial stress on pet owners when having to make treatment options, especially for unexpected emergencies or major surgeries. It can provide peace of mind knowing that your pet is covered and allows you to focus on their health.”

: “People who opt for pet insurance have weighed the risks of waiting for a multi-thousand-dollar medical event against the average monthly cost for pet insurance (which is around $30 for cats and $50 for dogs), and budgeted accordingly. With CarePlus by Chewy, there are options that work for everyone’s budget and give pet parents the confidence that the coverage is there if and when they need it. According to Dr. Richardson, “Having insurance reduces the financial stress on pet owners when having to make treatment options, especially for unexpected emergencies or major surgeries. It can provide peace of mind knowing that your pet is covered and allows you to focus on their health.” Highest quality care: “When a pet parent already has insurance, veterinarians can deliver necessary care without compromises or having to worry about the customer’s ability to afford it,” says Dr. Bledsoe. “When veterinarians are working with people in financial distress, they run many risks including less preventative care upfront, not to mention debt, competing client loads, and the emotional challenges that come with that territory.” According to Dr. Richardson, “insurance can enable you to opt for more advanced or extensive treatment options.”

“It’s a great idea for puppy and kitten owners to look into pet insurance, continued Dr. Bledsoe. “After all, the first year of a pet’s life can be quite expensive with vaccinations, check-ups, spay/neuter procedures, fecal testing, etc. — and that’s just for wellness! If anything were to go wrong — for example, orthopedic issues like hip dysplasia, overzealous chewers swallowing toys, kittens chewing on electrical cords — then at least you can be covered for any diagnostics, treatments or surgeries that may be required.

“In adulthood, different breeds age at different paces. Large breed dogs age much faster than smaller breeds, so a two-year-old Irish Wolfhound may have significantly different needs than a two-year-old Chihuahua. Getting pet insurance early on in your pet’s life allows you to provide the highest quality care possible for your young pet, which may just help them age more gracefully.

“Many pet parents have a pet savings account, and others rely on credit lines such as CareCredit or ScratchPay in more expensive situations. However, pet insurance may be much more affordable than many pet parents think (especially when compared with human health policies), so make sure you check out different policies before you decide against insurance.”

What is the difference between wellness and insurance plans?

“Most providers offer a unique selection of pet wellness and insurance plans, which you can buy standalone or together (coverage by state may vary),” commented Dr. Bledsoe.

“Insurance plans are designed to help in the event of accidents and illnesses. These plans cover new, unexpected healthcare needs from accidents to illnesses. Coverage can include surgeries, X-rays, medications, fees related to hospitalizations, and more. To make sure you get the most out of your coverage, it’s best to enroll in a pet insurance plan when your pet is young and healthy. If they get injured or sick before they are covered, treatments related to these issues would not be covered, since those conditions would be considered pre-existing.

“Wellness plans are affordable, annual packages designed to cover preventative care for your pet. These plans can help you cover your pet’s annual veterinary exam fee, vaccines, lab tests (e.g., annual heartworm test), dental cleaning, spay neutering, and flea, tick, and heartworm medications.”

Can you provide a brief description of CarePlus and how it works with Trupanion and Lemonade?

“We partnered with Trupanion and Lemonade to offer leading pet insurance and wellness plans on the market exclusively for Chewy customers,” said Dr. Bledsoe. “We want you to understand the parties involved in offering these plans for you and your pet.”

Here’s a breakdown of CarePlus’s partnerships and how they work together:

“Chewy is us.” Dr. Bledsoe stated. “We are offering these wellness and insurance plans through Chewy Insurance Services, LLC., our licensed insurance agency. CarePlus is Chewy’s pet wellness and insurance brand that has curated these plans for you.

Trupanion is one of our program partners and an affiliate of the American Pet Insurance Company. Trupanion administers the policy and manages claims on APIC’s behalf. Once you enroll in an insurance or wellness plan, you will begin to receive communications from Trupanion regarding your plan(s).

Lemonade is one of our program partners, and a certified B Corp and Public Benefit Corporation. Lemonade administers the policy and manages claims. Once you enroll in an insurance plan, you will begin to receive communications from Lemonade regarding your plan(s).

American Pet Insurance Company or ZPIC Insurance Company are the underwriters for Trupanion that issue the wellness and insurance plans and are responsible for collecting your monthly premium and paying customer claims.

Lemonade Insurance Company or Metromile Insurance Company are the underwriters for Lemonade that issue the wellness and insurance plans and are responsible for collecting your monthly premium and paying customer claims.”

Are there any discounts available if you bundle Wellness and Insurance plans with CarePlus?

According to Dr. Bledsoe, the answer is “yes, which partner you choose determines the type of discounts available for your eligible pet.” For example:

Trupanion multipet: if you insure 2 or more pets with a Trupanion plan, you’ll receive a 10% discount on your monthly premium for all pets (inclusive of wellness and Insurance plans).

Lemonade multipet: if you insure 2 or more pets with a Lemonade plan, you’ll receive a 5% discount on your monthly premium for all pets (the discount only applies to the Accident & Illness portion of your policy).

Lemonade bundling discount: If you’re also covered with Lemonade homeowners, renters, term life, or car insurance, you’ll receive a 10% discount on each policy.

Lemonade annual discount: if you choose to pay for a whole year of Lemonade pet insurance upfront, you will receive a 5% discount.”

Hunting for a headline-worthy haul? Keep shopping with Post Wanted.

This article was written by Emma Sutton-Williams, New York Post Commerce Reporter. Proud dog mom to a Mini Sheepadoodle named Lucy, Emma routinely tests top-rated pet products with her pup to find the best recommendations for fellow pet owners. In search of the best dog food brands, leashes, harnesses and more, Emma taps veterinarians and experts like Cesar Millan, better known as the “Dog Whisperer,” for pet health advice, FAQs and training secrets. In addition to her work at the Post, Emma’s byline has appeared in Rolling Stone, Oprah Daily, Parents, InStyle, StyleCaster and more.

The global pet care market size was valued at USD 259.37 billion in 2024. The market is projected to grow from USD 273.42 billion in 2025 to USD 427.75 billion by 2032, exhibiting a Compound Annual Growth Rate (CAGR) of 6.60% over the forecast period of 2025-2032.

Pets are considered members of the family among a vast majority of pet owners. The increasing knowledge about animal welfare and well-being has led to the growing popularity of pet care products. Various categories of animal care products available in the market are wearables, food, toys, and others. Key players offering pet food items, such as Mars Incorporated, Nestle S.A., and others, focus on providing nutritional and calorific value. Additionally, they are offering flavored animal food items to attract pet owners. For instance, in July 2023, Petcurean, a manufacturer of premium pet food brands such as Go Solutions, Now Fresh, and others, launched Go! Solutions Sensitivities Limited Ingredient Grain-Free Insect Recipe, Go! Solutions Skin + Coat Care Large Breed Puppy, and Adult Salmon Recipes with Grains for dog pets in North America.

MARKET DYNAMICS

Market Drivers

High Spending on Pet Care to Favor Market Growth

Increased investment in pet products, including food, healthcare products, pet insurance products, grooming products, and others, drives the global pet care market growth. In addition, several factors, including growing infrastructural facilities, disposable incomes, and increasing pet ownership rate, are likely to propel the product consumption rate worldwide. According to the Center for Animal Nutrition and Welfare in Russia, in 2023, the total number of pets in Russia increased to 74.8 million, 11% up from 2020.

Owning a pet is taken to be an important sign among high-class societies, which will foster the demand for pet care products in the long run. Besides, increased spending on pet care products incentivizes companies to diversify their product lines and introduce innovative solutions to address various aspects of pet care, such as nutrition, grooming, health, and wellness. This expansion of product offerings will attract more consumers and further stimulate the product’s demand within the market.

Initiatives for Advanced Pet Care Products to Support Market Growth

Companies implement various initiatives to develop technologically-enabled animal care products for global customers. Their consistent product innovation focus supports the development of innovative animal care products such as location tracker devices, cardboard pet feeder devices, smart laser cat toys, and others, thereby driving the market growth. For instance, in November 2024, HugWith, an animal grooming products brand, launched animal hygiene glove wipes of a biodegradable glove-shaped design in the American market.

Market Restraints

Higher Cost of High-Quality Products to Restrain Market Growth

The higher cost of high-quality pet care products is expected to limit their demand among the lower-income population. Additionally, uncertain incidences of animal-borne diseases, such as abdominal pain, diarrhea, and others, due to pets’ unhygienic living practices, are anticipated to restrain market growth. Besides, uncertain associations and governmental regulations regarding product labelling and promotion are expected to hamper the company’s revenues.

Market Opportunities

Eco-friendly Pet Product Shopping to Create Newer Market Growth Opportunities

Increasing eco-conscious consumers’ preference for biodegradable pet hygiene waste bags and sustainable food items will create newer business growth opportunities for manufacturers & retailers in the sustainable pet product industry. In addition, a growing number of manufacturers adhering to the environmental concerns of their production process and shifting toward producing eco-friendly material-based products create newer market growth opportunities.

Market Challenges

Higher R&D Investment Necessities to Challenge Market Players Introducing New Products

The higher R&D investment necessities, including the development of patented formulations for animal food items, pose challenges to the market players launching new products and building market positions. In addition, the increasing bargaining power of suppliers and disruption in the global supply chain due to incidences of war & natural calamities challenge key players to conduct international business expansion activities.

Pet Care Market Trends

Shifting Inclination Toward Dietary Food Items to Accelerate Market Expansion

Nowadays, pet owners prefer dietary food items to avoid obesity & unexpected weight loss issues among their pets. Therefore, the higher prevalence of obesity among pet dogs & cats is expected to increase dietary food products demand, offering newer industry growth opportunities. According to the study conducted by the Association for Pet Obesity Prevention (APOP), in 2023, pet obesity prevalence in the U.S. reached 61% for cats and 59% for dogs. In addition, shifting animal owner trends toward feeding plant-based food items to their pets will further drive the demand for vegan food items, supporting market growth.

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Impact of COVID-19

The COVID-19 pandemic significantly highlighted the importance of pet health and wellness, leading to increased demand for veterinary services. Many veterinary clinics adapted to sudden changes by offering telemedicine appointments, curbside pickups, and other contactless services to ensure the safety of both the pet owners and staff. Additionally, with people spending more time at home, there was a shift in pet owners’ spending habits toward pet-related products and services. This included increased spending on pet food, treats, toys, grooming products, and veterinary care as pet owners prioritized their pets’ well-being.

SEGMENTATION ANALYSIS

By Product Type

Significant Necessities of Nutritious Food Items Allow Pet Food Products to Dominate

By product type, the market is divided into pet food products, veterinary care, and others. The largest share of the pet food products segment is attributed to the tremendous demand for tasty and nutritious food items for their daily feeding needs among owners. According to the data presented by the European Pet Food Industry Association (FEDIAF), in 2024, European pet food products’ sales in terms of volume and value reached 9.9 million tons and USD 31.50 billion, respectively. Additionally, the easy accessibility of a variety of animal food items results in a more significant revenue generation from this segment.

Pet food products segment is further sub-segmented into dry, wet, and treats. The dry segment exhibited a major market share due to the higher consumption of nutritious, dry dog and dry cat food items across many countries. According to the survey conducted over 2181 American pet owners by the National Library of Medicine, National Center for Biotechnology Information (NCBI), 85.8% of them prefer buying dry food items, 63.5% prefer buying packaged treats, and 51.9% prefer buying canned food items. The wet segment is mainly driven by increasing demand for natural and functional wet food items. The growing popularity of buying packaged treats of different shapes and sizes with the required nutritional value supports the treats segmental growth.

The faster growth of the veterinary care segment is attributed to the growing animal veterinary care-related commercial settings in many countries worldwide. According to the Bureau of Labor Statistics (BLS), U.S. pet veterinary services costs increased by more than 7.5% from September 2022 to September 2023. Additionally, growing awareness regarding health care and hygiene among worldwide animal owners will further drive segmental growth.

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The growth of the others segment, including various products such as pet grooming & hygiene, toys, and others, is primarily driven by the growing consumer awareness regarding the availability of animal care products. Additionally, the growing consumption of on-demand video content related to pet grooming and hygiene will further drive segmental growth.

By Pet Type

Healthy Nature of Dogs to Augment Dog Segment Revenue

Based on pet type, the market is classified into dog, cat, and others.

The dog segment holds the highest share of the market, owing to the healthy and happier nature of dogs. Besides, residents can prevent house robberies by keeping a well-trained canine pet. This will likely ease the dogs’ humanization rate among households, driving segmental growth.

The cat sement is expected to grow considerably because of rising online sales of cat care products from various prominent e-commerce sites such as Amazon, Walmart, and others. According to the surveyed data presented by the American Pet Products Association, in 2022, 70% of U.S. households owned some pet, an increase from 67% in 2020. Additionally, the growing popularity of litter boxes for cat hygiene purposes further drives segmental growth.

The others segment, including various animals, such as reptiles, turtles, freshwater & saltwater fishes, birds, horses, and small animals, are primarily driven by the growing awareness regarding the availability of various animal care products to the global population. Additionally, rising aquaculture trends among the fisherman population will further drive segmental revenues.

By Distribution Channel

Wide Availability of Products at Pet Stores Help Offline Channel to Hold Majority Stake

Based on distribution channel, the market is bifurcated into online and offline.

The offline segment, including the pet stores and supermarkets, is expected to exhibit the largest pet care market share due to the availability of various pet supplies at these stores. Additionally, growing infrastructural settings related to pet stores are further likely to support the pet products’ consumption rate from these stores.

The fastest growth of the online segment is attributed to the growing popularity of online subscription-based services related to animal food products among pet owners worldwide. This will fuel online product sales from subscription-based pet services, driving segmental growth. Nowadays, companies can effectively track the different categories of pet products’ sales performance from their e-commerce stores. This enables companies to expand their business through the online channel, thereby driving segmental revenues.

Pet Care Market Regional Outlook

Geographically, the global market is segmented into North America, Europe, Asia Pacific, and the rest of the world.

North America

North America Pet Care Market Size, 2024 (USD Billion)

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North America is anticipated to hold the largest pet care market share during the forecast period. The significant stake of the region is attributed to the enormous spending of the Canadian and U.S. population on pet care-related products and services, which results in the enormous revenues of such products. Additionally, owners of large pets demand premium quality products which results in more significant revenue generation in the region.

Manufacturers in the U.S. focus on innovation in pet food products that are sustainable. Many manufacturers provide sustainable packaging for pet food products to promote a green environment. Steve’s Food, which is a U.S. based company, use Velo- flex which is a mono layer, low- density polyethylene (LDPE) that allows strength and flexibility and is completely recyclable. Consistent manufacturers’ focus toward sustainability innovations create market growth avenues in the U.S.

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Asia Pacific

The fastest growth of the Asia Pacific region is attributed to the growing presence of prominent companies such as Mars Incorporated, Nestle S.A., and other manufacturing facilities in India and China. This will likely simplify the distribution of these products for companies in Asia Pacific. For instance, from June 2024, Mars Incorporated started producing wet foods, dry foods, and treats through its facility located in Tianjin, China. The facility is able to produce around 250,000 tons of food items annually. In addition, in June 2021, Nestle S.A. invested USD 156.77 billion to expand its pet food products’ manufacturing facilities in China. Moreover, the rising middle-class population in the region is likely to support market growth.

Europe

Europe is expected to grow considerably for the global pet care market due to the significant presence of infrastructural settings related to pet stores and veterinarians. This is likely to provide ease in supplying a bulk volume of animal accessories and food items to pet owners, thereby supporting the market growth.

Additionally, the significant number of pet cats among households in Portugal, Germany, and France results in a more significant consumption rate of cat food items among such families. According to data presented by the European Pet Food Industry Federation, in 2021, Germany became the country with the second-highest pet cat population with 16,700,00 pet cats and the third-highest pet dog population with 10,300,000 dogs in Europe.

South America

A considerable share of the South American region is attributed to the significant presence of aquaculture-related production facilities in Brazil and Chile, resulting in the more enormous revenues of fish food products from such facilities. According to the data presented by the National Union of the Animal Health Products Industry in Brazil in 2023, Brazil has the third-largest pet population in the world, with 149.6 billion pets in 2022. Brazil imports a variety of pet food products from major countries such as China, U.K., Germany, U.S. and others around the world which drive product retail sales in the country.

Middle East & Africa

The growing awareness regarding hygiene and cleanliness among the Middle East & African population is likely to drive the demand for dog and cat tissues, cat litter, pet deodorizers, and other pet hygiene and grooming-related items. Furthermore, an increasing number of cat owners preferring premium wet food items drive the region’s market growth.

COMPETITIVE LANDSCAPE

Key Industry Players

Business Expansion and Product Launch are Prominent Strategies Adopted by Key Companies for Business Growth

In recent times, companies have started to focus on developing premium-quality and nutritious animal food items to expand their product portfolios. Moreover, key players are introducing new and innovative pet care products to the market, catering to the different needs and preferences of pet owners. Additionally, diversifying product offerings can attract new customers and encourage the existing clients to make additional purchases, thereby expanding the overall market size. Furthermore, they are expanding their production base across the global markets to increase their product revenues. For instance, in April 2024, Nestlé Purina PetCare Company expanded its production facility in Germany with a project investment of USD 195 million. The facility is equipped with a production facility for wet food items for cats and dogs.

Major Players in the Pet Care Market

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Mars Incorporated, Nestle S.A., and Spectrum Brands Inc. are a few of the leading players in the global market. The global market is competitive, with the top 5 players accounting for 53.23% of the global market share in 2024.

LIST OF KEY PET CARE COMPANIES PROFILED

KEY INDUSTRY DEVELOPMENTS

March 2025 – Dorai Home, an innovative global solutions provider, expanded its lineup of innovative home solutions with a new pet product collection, including dog bowls and stone bases.

Dorai Home, an innovative global solutions provider, expanded its lineup of innovative home solutions with a new pet product collection, including dog bowls and stone bases.

February 2025 – Nestlé Purina PetCare expanded its wet pet food collection of products with the launch of innovative pyramid-shaped wet cat food in Europe and the U.S.

Nestlé Purina PetCare expanded its wet pet food collection of products with the launch of innovative pyramid-shaped wet cat food in Europe and the U.S.

November 2022 – Nylabone, a prominent brand of Central Garden & Pet Company, launched its innovative range of pet toy products that would provide fun pet activities.

Nylabone, a prominent brand of Central Garden & Pet Company, launched its innovative range of pet toy products that would provide fun pet activities.

November 2022 – Mars Incorporated acquired Champion Pet Foods, a worldwide supplier and producer of pet foods in 2022. The acquisition helped the company expand its product portfolio and capture a significant market share in the long run.

Mars Incorporated acquired Champion Pet Foods, a worldwide supplier and producer of pet foods in 2022. The acquisition helped the company expand its product portfolio and capture a significant market share in the long run.

August 2022 – Wiggles, an Indian pet care brand, launched its new gluten and sugar-free products for dogs, ‘Every Dawg’, and expanded its product portfolio in terms of pet foods.

REPORT COVERAGE

The market research report provides detailed pet care market analysis and focuses on key aspects such as competitive landscape, product type, pet type, and distribution channel areas. Besides this, it offers insights into the various market trends and highlights key industry developments. In addition to these factors, it encompasses several other factors that have contributed to the market growth in recent years.

To gain extensive insights into the market, Request for Customization

Report Scope & Segmentation

If we asked you how often you brush your teeth, you’d say everyday – day and night, routinely.

But what if we asked the same question to your dog or cat? If they could talk, would they say daily, every other day, once a week or never?

Dental hygiene is arguably one of the most overlooked aspects when it comes to raising a pet – 80 per cent of dogs and 70 per cent of cats suffer from dental disease by the age of three. Shocking, right?

This is partly due to pet owners not taking action to prevent the silent but deadly disease until they can visibly see signs and symptoms – think bad breath, staining of the teeth, plaque build-up and inflamed gums. If left untreated, it can cause pain and discomfort, tooth loss and complications with your pet’s heart, liver and kidneys.

However, there’s one Aussie brand leading the charge to effectively encourage owners to prioritise their furry friends’ dental health from the get-go.

Enter: Bell and Bone.

The pet brand has released a first-of-its-kind Dental Topper Spray for dogs and cats, and in five flavours – Beef, Lamb, Salmon, Tuna and Chicken.

Dental Topper Spray, $39.95 at Bell and Bone

This dental spray has been formulated with super foods and oral actives to help prevent plaque buildup as well as pre, pro and post-biotic compounds to help balance the gut microbiome and encourage good bacteria production.

With aims to promote dental halth, digestion and immunity by reducing inflamation in the gut, the easy-to-use topper is vet-approved and picky eater-approved.

“We were lucky enough to trial this with our rottie Milo and it’s been such a game changer… He’s always had stinky breath but after starting him on this spray it’s all but disappeared, so amazed how by it and love how easy it is to use,” one five-star reviewer wrote.

Dog Dental Treats, from $15.95 at Bell and Bone

Cat Dental Treats, from $12.95 at Bell and Bone

“THEY CAN’T SPEAK UP”: THE ‘AH-HA’ MOMENT

After forging a successful career in food manufacturing, Arianne Sackville, 36, became entranced by the world of pet health once her dog, Louie, came into the picture.

“In getting him, I was highly invested and still am, in his health and wellbeing so I was choosing the best brands that I could afford to feed him, and naturally, I wanted to give him a good dental stick to chew on,” she told news.com.au checkout.

While the idea had floated around her work experience and love for animals, Arianne says Louie was “her main motivation” as she “wanted to start him off on the right foot”.

Frustrated at the lack of healthy options, the 36-year-old took matters into her own hands and launched Bell and Bone in 2018.

Arianne Sackville and her dog, Louie. Picture: Instagram/@bellandbone

“It just seems so obvious to me that as we brush our teeth daily, our pets need to do something for theirs. So I went into stores, and to be honest, I was actually shocked at how unhealthy the options were from these multinational businesses.

“Dogs are omnivores, so meat should be the first ingredient in all of their food. But what I found was that these sticks were full of wheat, rice, potato, cereals, and not only are they unhealthy, but they’re also really bad for teeth as well.”

Just one-week out from the Melbourne Covid lockdown in March 2020, the Melbourne-based pet brand launched its renowned dental range that quickly became a household essential for many pet owners.

“Everyone was staying at home with their pets and the more time we spent with our pets, we were noticing things about them that we had never noticed before. And one of the main things that people were noticing were problems with their dental health,” she told news.com.au checkout.

Arianne Sackville and her dog, Louie. Picture: Supplied.

“We were really lucky with the timing of that launch and got a lot of attention really, really quickly, which helped build the business. Health was such a big topic at the time because there was so much sickness around the world.

“With Bell and Bone being that healthier, more natural, more effective option than our large multinational commercial competitors, we had a really big advantage at that time, which helped skyrocket the business really quickly in terms of maintaining that growth and keeping owners on the journey with us.”

For Arianne, being present and building relationships is a big part of her role as a business owner, and while the brand lends itself credit as a trusted name in the pet community – Arianne also owes it to them for the success of her business.

The Bell and Bone support community consists of a thriving group of pet owners who are as passionate as she is and support the brand wholeheartedly, as well as many industry professionals like trainers, breeders, groomers and vets.

Bell and Bone are community-driven and a major sponsors for the RSPCA Million Paws Walk. Picture: Instagram/@bellandbone.

Plus, they’re vet-recommended too. Picture: Instagram/@bellandbone.

“We’re an authentic brand. I sign my name on the back of every single pack and am very much the face of the brand. I show up every single day to be with our community, to bring fun and joy to owning a pet, and help empower owners to make the best decisions that they can for their dogs and cats – to give them a better life and also to help build a bond and keep their pet around for longer,” she told news.com.au checkout.

“We do a lot of work to be in person with our community as best as we can. So we attend events such as the RSPCA Million Paws Walk – we’re a major sponsor for that and The Dog Lovers Show. I also go and visit our stores, and I have personal relationships with the store managers and staff that work in the stores, and you know, they’re also a really big part of our community and our advocates, because they help educate shoppers.”

“DOGS AND CATS NEEDED A BRAND LIKE BELL AND BONE”: A BRAND WITH PURPOSE

Developed under the ethos of wanting to “empower, educate and support pet owners in their decision-making”, Bell and Bone’s first dental range was catered to adult dogs – which is from six months when their puppy teeth have fallen out. Since then, the Aussie pet brand has released a puppy range – suitable for pups from 10 weeks old and a senior range – suitable for dogs that are seven years old and older, and have been formulated to be softer to chew and easier to digest.

More recently, Bell and Bone have tapped into the feline space and released dental bites for cats. While it may come as a surprise for many, Arianne revealed that cat products were always in the plan.

“The plan for Bell and Bone was always to create cat products. So the word Bell and the name Bell and bone, so cats wear bells and dogs eat bones. So it was always in the plan,” she revealed to news.com.au checkout.

They offer an inclusive range dental sticks for pups of all ages. Picture: Bell and Bone.

Bell and Bone recently released cat dental bites range. Picture: Bell and Bone.

“I felt like our dogs and cats needed a brand like Bell and Bone, and I knew that I had the means to be able to do that. I worked with industry experts from pet nutritionists to vets to food technologists to the best manufacturers in this country to create the products that we do with the latest research available to us, to give our dogs and cats a healthier and happier life through good food.”

Their dental treats come in a range of flavours including salmon, kangaroo, beef, chicken and lamb and is formulated with active ingredients like sodium tripolyphosphate and zinc sulfate; and in the new cat dental bites, they’ve been formulated with zinc, ascophyllum nodosum, vitamin C and cellulose. All of which are ingredients known to fight against plaque and tartar build-up to promote healthy dental hygiene.

“There are over four-million cats as pets in Australia. So there’s a really big number of cats that are suffering from the disease and it can shorten their life, it can hinder their happiness and their lives if we don’t do something about it,” she explained to news.com.au checkout.

“What’s interesting about the cat market compared to dogs is that far less owners will give their cats treats – only 13 per cent of cat owners will give a treat to their cat and the benefits of doing so are similar to dogs, where it can strengthen the bond between the cat and their owner.

Bell and Bone always had cats and cat owners in mind. Picture: Instagram/@bellandbone.

“It’s great for mental stimulation, and also it can have functional benefits like our cat dental bites. So it’s really my job to help owners understand why they should be not only treating their cat because it enhances their life, their mental and physical well being, but also how important it is to take care of their dental care, because it can be the difference between a shorter and a longer life, or a life potentially in pain or a life that is healthy and happy.”

Bell and Bone comes highly-rated on Judge.me – garnering a 4.92-star rating with over 7,000 five-star reviews and many pet owners attesting to their greatness writing:

“Thank you Bell and Bone for making these senior dental chews. I have an almost 13 year old Shi Tzu who struggles to chew through many other dental chews as she has very small teeth. But these chews are amazing for her, made from natural ingredients, softer texture which makes it easier to chew and a taste that she absolutely loves, always wanting more! And this gives me peace of mind knowing she’s getting a healthy dental experience! Love these!”

This senior dog approves of Bell and Bone. Picture: Judge.me

Fussy cats are huge fans of the these cat dental bites. Picture: Judge.me

Another wrote: “My cat loves these so much. Since he’s 10 years old, he wasn’t really interested in the bites at first, but as I started adding them to his daily meals he really started loving them! I’ve started noticing a massive difference in his teeth – they went from brownish yellow to a much brighter colour. (I actually didn’t realise his teeth were that bad until I saw the difference of the before and after) Definitely recommend for anyone who has a cat and doesn’t brush their teeth often!”

Other reviewers say “they’ve made life so much easier” and “made a huge difference” in their pet’s overall dental health.

They’ve also got a line of Collagen Sticks and Healthy Treats formulated with collagen that target joint and mobility, skin, coat and nails, and provide weight and energy support.

Bell and Bone has effectively established itself as a credible brand that dog and cat owners can trust to keep their pets happy and healthy. Their products can be found in all major pet specialty retailers in Australia like Petbarn, Pet Stock, Pet Circle and more.

“WE’RE JUST AT THE BEGINNING”: THE FUTURE OF BELL AND BONE

Bell and Bone Collagen treats. Picture: Supplied.

From making waves with an inclusive range of top-of-the-line dental treats for dogs and cats to releasing Collagen Sticks and a ‘Healthy Treats’ range – Bell and Bone is evidently a brand that’s continuously growing in success and coming up with new ways to promote pet health.

“Last financial year, we grew 40 per cent which was really exciting to see, and we plan on maintaining that growth into this year as well, with next year being even greater than that, with some exciting export opportunities as well as product launches into new categories,”

Arianne told news.com.au checkout.

“So we’re just at the beginning and getting started, but the plan is to be a world class household name for dental care and pets, not just in Australia, but around the world.”

Bell and Bone will release a new product early next year. Picture: Instagram/@bellandbone.

Arianne revealed that Bell and Bone will be tapping into the healthcare category and has plans of releasing a first-of-its-kind dental supplement for dogs and cats early next year.

“We have found that this category is in growth, and people are coming into pet specialty retailers to find options that they can’t find anywhere else for their pets,” she revealed to news.com.au checkout.

“We are currently in development of our next innovation … It’s science-backed and contains a range of dental actives and pre, pro and post-biotics targeting the animals’ gut microbiomes. This is unlike anything the industry has seen before.”

“I am so excited for this to launch, and for Bell & Bone to provide another option to owners wanting to take better care of their pets”.

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As the new year begins, we are all setting various goals to improve ourselves, focusing on both physical and mental health for the months ahead. Just like humans, pets thrive on routine and care from their human friends. Setting health goals for them can contribute to a longer, happier life. As much as we all have considered taking good care of ourselves, isn’t it a perfect time to make pet health resolutions for our adorable four-legged companions as well? This article explores essential resolutions to prioritize for your pet in the upcoming year.

Also Read: Pet Health Chart: Keep Track Of These Parameters For Their Well-Being And Longevity

Is Pet Health Care Evolving With Time?

With advancements in technology, personalized treatments, and preventative care, pet care is getting better. Innovations like wearable devices, telemedicine, and genetic testing can enhance early detection. Monitoring, tailored nutrition, mental health focus, and improved veterinary practices are shaping a proactive approach to pet care. As 2025 rings in, why not set clear and achievable pet health resolutions to make a notable difference in your furry buddy’s overall happiness and health?

Also Read: Telehealth For Pets: Can Virtual Vet Visits Replace In-Person Care? Pros And Cons

Shop From Our Wide Range Of Pet Health Essentials And Supplements

Several factors can significantly enhance their well-being. Caring for your pet’s health in 2025 will involve a blend of traditional care and the latest advancements in technology and practices. To ensure your pet remains healthy in the coming year, here are some valuable tips to ponder upon:

Embrace Preventative Healthcare

Regular Vet Checkups: Routine health exams are essential for the early detection of diseases. Even if your pet seems healthy, annual visits to the vet can help identify underlying issues.

Routine health exams are essential for the early detection of diseases. Even if your pet seems healthy, annual visits to the vet can help identify underlying issues. Vaccinations And Parasite Prevention: Always ensure that the vaccinations are up-to-date. You can also use preventatives for fleas, ticks, and worms to keep your pet pest-free.

Personalize Pet Care With Technology

Wearable Devices: Smart collars or fitness trackers can monitor your pet’s activity levels, heart rate, and even sleep patterns. and help track their health in real-time.

Smart collars or fitness trackers can monitor your pet’s activity levels, heart rate, and even sleep patterns. and help track their health in real-time. Telemedicine: Virtual consultations with vets can help address minor issues without leaving your home.

Maintain Nutrition And Diet

High-Quality Pet Food: Focus on providing your pet with nutritious food. In 2025, there are even more specialized options such as breed-specific foods or age-specific diets to support their overall well-being.

Focus on providing your pet with nutritious food. In 2025, there are even more specialized options such as breed-specific foods or age-specific diets to support their overall well-being. Pet-Specific Supplements: Talk to your vet about pet or joint health formulas that could benefit your pet’s health as they age.

Upkeep Mental Health

Mental Stimulation: Pet boredom can cause tantrums, behavioral issues, anxiety, and stress. Provide them with chew toys, puzzles, and activities that can stimulate your pet’s mind.

Pet boredom can cause tantrums, behavioral issues, anxiety, and stress. Provide them with chew toys, puzzles, and activities that can stimulate your pet’s mind. Socialization: Regular interaction with other animals and people helps maintain your pet’s social and emotional well-being.

Focus On Exercise And Physical Health

Routine Exercise: Whether daily walks, playing fetch, or interactive play sessions, ensure your pet stays active. Exercise is key to preventing pet obesity, which is a growing problem among pets. Regular play is not just physical but also mentally stimulating, which can help keep your pet happy.

Whether daily walks, playing fetch, or interactive play sessions, ensure your pet stays active. Exercise is key to preventing which is a growing problem among pets. Regular play is not just physical but also mentally stimulating, which can help keep your pet happy. Adapting To Age: As pets age, their exercise needs may change. Gentle walks and low-impact activities can help older pets stay fit without overexertion.

Also Read: Feline Longevity: Do’s And Dont’s To Keep Your Cat Friend Healthy

Adopt Advanced Measures

Genetic Testing: As a step towards preventative pet care, genetic tests can help identify breed-specific health risks. This can provide information on breed, potential health conditions, and even traits that might affect your pet’s lifestyle.

As a step towards preventative pet care, genetic tests can help identify breed-specific health risks. This can provide information on breed, potential health conditions, and even traits that might affect your pet’s lifestyle. Blood and Urine Testing: Regular blood tests and urine tests can provide insight into your pet’s internal health and catch issues early before symptoms show.

Manage Grooming And Hygiene

Regular Grooming: Regular brushing helps reduce shedding, keeps the pet’s coat healthy, and prevents matting. Nail trimming and dental hygiene should also be maintained.

Regular brushing helps reduce shedding, keeps the healthy, and prevents matting. Nail trimming and dental hygiene should also be maintained. Ear And Eye Care: Keep an eye on signs of infection in the ears and eyes, especially in breeds prone to these issues. Regular cleaning can help avoid problems.

Add Pet Insurance

Invest in Pet Insurance: In case of unexpected long-term illnesses or accidents, pet insurance can help in managing the costs of veterinary care. In 2025, more options may be available such as wellness and preventive care as part of their plans.

Conclusion

By staying proactive and using technology monitor your pet’s health, along with ensuring their physical, mental, and emotional needs are met and you can keep your pet happy and healthy well into 2025. Watch out for new developments in pet health technology and follow pet care trends. With increasing environmental awareness, you can choose eco-friendly pet products and natural pet grooming products.

(This content is reviewed by Kalyani Krishna, Chief Content Editor)

Author Profile: Preeti Sharma

Preeti Sharma has a Master’s in Electronic Media and Mass Communication and certification in short-term writing from Florida. With close to a decade of experience, she specializes in crafting engaging blogs on beauty, veterinary care, and healthy cooking. Preeti is proficient in video editing tools and produces captivating and informative content across multiple platforms.

References:

Pet ownership and human health: a brief review of evidence and issues

June McNicholas, psychologist, Andrew Gilbey, lecturer, Ann Rennie, general practitioner, Sam Ahmedzai.

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1289326/

International Animal Health Journal

https://www.vet.cornell.edu/departments-centers-and-institutes/cornell-feline-health-center/health-information/feline-health-topics

Disclaimer:

The content provided here is for informational purposes only. This blog is not intended to substitute for medical advice, diagnosis, or treatment. Always seek the advice of a qualified healthcare provider for any questions or concerns you may have regarding a medical condition. Reliance does not endorse or recommend any specific tests, physicians, procedures, opinions, or other information mentioned on the blog.

Badlands Ranch Superfood Complete are Air-Dried, Nutrient-Dense Formulas Containing Everything Your Dog Needs To Thrive

PARK CITY, Utah, Feb. 20, 2025 /PRNewswire/ — February 20th is Love Your Pet Day, and actress and dedicated animal advocate Katherine Heigl is sharing her top tips for showing your furry companion just how much they mean to you. After all, pets aren’t just animals—they’re family. From daily belly rubs to proper nutrition, Heigl believes that small, thoughtful gestures can have a big impact on your pet’s happiness and well-being.

Top Ways to Show Your Pet Love:

Badlands Ranch Superfood Complete is a premium, air-dried dog food formulated to provide your furry friend with optimal nutrition. Carefully cooked at low temperatures to preserve maximum nutrients, it contains responsibly sourced proteins, gut-healthy fruits and vegetables, and essential nutrients, all without corn, soy, wheat, or fillers.

Daily Walks & Playtime – Exercise isn’t just great for your dog’s physical health; it also strengthens your bond and keeps them mentally engaged. Regular Grooming & Vet Visits – A healthy coat, trimmed nails, and routine checkups ensure your pup stays comfortable and thriving. Quality Time – Whether it’s cuddling on the couch or teaching new tricks, undivided attention makes your pet feel loved and secure. The Best Nutrition Possible – A well-balanced diet is the foundation of a long, happy life. Giving your dog high-quality food ensures they have the energy and vitality to enjoy every moment with you.

One of the top dog foods Katherine Heigl recommends is Badlands Ranch® Superfood Complete —a brand she created out of her deep love for animals and commitment to their well-being. This ultra-premium, air-dried dog food is crafted to support smooth digestion and overall wellness. Named Dog Food Grain-Free Product of the Year, Superfood Complete is packed with nutrient-dense superfoods, premium proteins, and gut-healthy vegetables—giving dogs the nourishment they need to thrive.

What is Badlands Ranch Superfood Complete?

Badlands Ranch Superfood Complete is a premium, air-dried dog food formulated to provide your furry friend with optimal nutrition. Carefully cooked at low temperatures to preserve maximum nutrients, it contains responsibly sourced proteins, gut-healthy fruits and vegetables, and essential nutrients, all without corn, soy, wheat, or fillers. This grain-free formula supports smooth digestion, a shiny coat, and overall well-being, giving your dog the best start to a long, healthy life. Superfood Complete comes in five delicious flavors— Beef , Chicken , Lamb & Venison , Wild Fish & Turkey , and Bison & Beef —offering variety while ensuring the highest-quality nutrition in every bite.

Badlands Ranch Superfood Complete Benefits:

Helps support your dog’s skin and coat

Supports healthy digestion

Supports immune function and energy

Badlands Ranch Superfood Complete FAQ

How do I prepare Badlands Ranch Superfood Complete? To help your dog’s digestive system adjust to Badlands Ranch Superfood Complete, gradually transition by slowly increasing the amount of Superfood Complete while decreasing their previous food. Continue this process until their bowl is entirely filled with Superfood Complete. For the smoothest transition, refer to the chart on the Badlands Ranch website. Additionally, serve fresh, clean water with each meal, and for dogs who have trouble chewing, mix the food with water for easier digestion.

Where can I purchase Badlands Ranch Superfood Complete? Badlands Ranch Superfood Complete can be purchased at www.badlandsranch.com for the price of $59.95 per bag. Badlands Ranch provides free shipping on U.S. orders over $50 and a 90-day money-back guarantee (minus shipping).

Why is Badlands Ranch Superfood Complete air-dried? Badlands Ranch Superfood Complete is air-dried using a “low and slow” cooking method to preserve nutrients and avoid unhealthy byproducts created by high-heat cooking. This process provides the convenience of kibble while retaining the nutritional benefits of whole foods.

What are the ingredients in Badlands Ranch Superfood Complete? Each flavor of Superfood Complete features high-quality protein to support your dog’s muscles, organs, and overall well-being, along with nutrient-rich fruits and vegetables. These include fiber-packed sweet potatoes and pumpkin for gut health, and antioxidant-rich chia seeds and blueberries for added wellness benefits.

About Badlands Ranch

Founded by Katherine Heigl, in collaboration with animal nutritionists, Badlands Ranch is an ultra-premium pet nutrition brand that provides carefully crafted pet food, treats, and supplements for optimal canine health. Badlands Ranch products are created using the highest quality, safety standards, and cooking practices to ensure maximum freshness and nutritional content. Each ingredient is hand-selected to support your dog’s skin and coat, digestion, immune system, energy, and a well-balanced overall diet. Badlands Ranch currently offers dog food, treats, and supplements. To learn more about Badlands Ranch visit www.badlandsranch.com , @BadlandsRanchPets on Instagram and Facebook , Youtube , @BadlandsPets on Tiktok, and @BadlandsPets on Twitter.

About Katherine Heigl

Founder of Badlands Ranch, Katherine Heigl, is an Emmy Award-winning and two-time Golden Globe-nominated actress and producer. She is best known for her starring roles in the feature films “The Ugly Truth,” “27 Dresses” and “Knocked Up,” as well as her work on ABC’s critically acclaimed drama “Grey’s Anatomy.” In the latest news, Heigl starred in and executive produced the second season of the Netflix series “Firefly Lane,” an adaption of the best-selling novel by author Kristin Hannah. Heigl is married to singer-songwriter Josh Kelley and together they live in Utah with their three children and eight dogs. For the latest Katherine Heigl news, follow @katherineheigl on Instagram.

Media Contact

Dana Lewis

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SOURCE Badlands Ranch