After alluding to the price hike in a marketing email, Hue’s parent company, Signify, confirmed the increases in a statement to HueBlog. No further details about the scale of the increases have yet been revealed, but the company also spelled out that it wouldn’t necessarily be the last tariff-related price adjustment.

““Signify will increase prices on our Philips Hue portfolio in the US, effective July 1, 2025, as a direct result of tariffs. We remain committed to providing consumers with high-quality products and features that make smart lighting extraordinary,” — Signify statement

As bad as this news is for smart home fans, it’s an incentive for those looking to bolster their smart home setup to act quickly. While the official Hue store will show the price changes from the first day of July, it may take a bit longer for the increases to filter through to retail stores, so it’s worth shopping around if you’re late to the news.

Philips Hue’s parent company, Signify, hinted in a recent promotional message that hikes could be starting July 1. Now, the company has confirmed the increases are being implemented as a direct result of tariffs on imports, in a statement shared with Hueblog on Tuesday.

“Signify reserves the right to adjust pricing in response to new or expanded tariffs,” but remains “committed to offering consumers high-quality products and features that make smart lighting extraordinary,” it said. The updated prices won’t be posted on the official Philips Hue online store until next week, but the comments suggest the increases could apply across its full Hue range.

The rising prices stem from President Donald Trump’s 55% tariff on certain Chinese imports, which already is disrupting the broader smart home industry. U.S. shoppers are seeing elevated prices on newer items like the Hue Play Wall Washer, which now retails for $219.99 — roughly 10% more than its European counterpart. Similarly, the latest Hue Smart Button is listed at $32.99 in the U.S., up from the $24.99 launch price of the previous model, even as European pricing holds steady around $25.

More than half of the U.S. companies surveyed by insurance company Allianz said they will have to raise prices to accommodate the cost of the tariffs, according to a report published last month. A survey by the New York Federal Reserve, also out last month, found that three-quarters of businesses facing tariff-induced cost increases passed along at least some of these costs to consumers.

The survey also found that a “significant share” of companies said they increased prices of products not impacted by Trump’s levies as part of a strategy to brace for the wider impact of the duties.

In a recent email to customers, Philip Hue hinted that a price hike was coming, writing, “Hurry, prices go up on July 1.” On Tuesday, its parent company, Signify, confirmed the price increase to Hueblog.com.

“Signify will increase prices on our Philips Hue portfolio in the US, effective July 1, 2025, as a direct result of tariffs. We remain committed to providing consumers with high-quality products and features that make smart lighting extraordinary,” it says.

Although it’s unclear how much the prices will increase, the statement adds: “Signify reserves the right to modify prices based on new or additional tariffs becoming effective in the future.”

Signify didn’t immediately respond to a request for comment, making it unclear which US tariffs affect its products. However, the Trump administration has imposed a 30% or higher tariff on Chinese imports and a 10% duty on goods from various other countries. An impending US trade deal with China might also raise the country’s tariff rate to 55%.

Hueblog also notes that prices for Philips Hue products in the US are already more expensive than in Europe. For example, the new Hue Smart Button currently costs $32.99 in the US but only €21.99 ($25.57) in Germany.

Other companies, including PC-related vendors, have also imposed tariff-related price hikes while trying to migrate their manufacturing outside of China to avoid Trump’s trade war.

Over the past few weeks, Philips Hue has been advertising a 25% off sale to its customers via email with the added detail that “Our prices increase on July 1.”

Signify, the company behind the Philips Hue brand, has now expanded on what this means.

Speaking to HueBlog, Signify says that Philips Hue will “increase prices” in the US starting on July 1, and attributes it directly to tariffs in the country. The exact impact of these price increases has yet to be confirmed, but the new Hue Smart Button and Wall Washer products launching in the US at a 10% price hike compared to other regions offers a pretty good idea of what to expect.

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Signify will increase prices on our Philips Hue portfolio in the US, effective July 1, 2025, as a direct result of tariffs. We remain committed to providing consumers with high-quality products and features that make smart lighting extraordinary. Signify reserves the right to modify prices based on new or additional tariffs becoming effective in the future.

US tariffs have had wide-reaching impacts across the tech space, with countless products seeing price fluctuations and changes in recent months. Another example just today includes the new Yale Smart Lock with Matter. Announced in March for $170, the lock went on sale today for $189, with Yale blaming tariffs for the jump.

Price hikes on Philips Hue products won’t kick in until July 1 and, in the meantime, the official store is running a 25% off sale on many products with the coupon “HUE-25-FLASH” at checkout.

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Before that confirmation, the company vaguely referred to an upcoming price increase. “Hurry, prices go up on July 1,” marketing copy from earlier this month stated.

Signify’s statement to Hueblog doesn’t mince words about Trump’s trade war being the culprit. “Signify will increase prices on our Philips Hue portfolio in the US, effective July 1, 2025, as a direct result of tariffs,” it wrote. “We remain committed to providing consumers with high-quality products and features that make smart lighting extraordinary. Signify reserves the right to modify prices based on new or additional tariffs becoming effective in the future.”

We don’t yet know the exact price increases. The company says it will reveal them when they take effect on July 1. But there are some hints. The newly upgraded Hue smart button costs $32 compared to the old model’s $25. If you think that’s because it’s a new version, the product stayed at the same €21.99 as its predecessor in Europe. Up to this point, the company’s US pricing had been around a 1:1 conversion.