The organizing committee for the FIFA World Cup Dallas ’26 will present a proposed layout for the Fan Fest to FIFA this week. The 39-day event at Fair Park begins next June.

The proposed layout for the FIFA Fan Festival at Fair Park will have enough TV screen viewing capacity to accommodate 35,000 fans.

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Monica Paul, executive director of the Dallas Sports Commission, said there will be approximately one million square feet of space that commercial partners of the FIFA World Cup will activate at Fair Park beginning next June.

The proposed footprint covers an area on the south end of Fair Park, including Dos Equis Pavilion and parking lots 10A, 10B and 10C to the immediate east.

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The fan festival layout, which Paul said would be presented to FIFA this week, would be bounded by Pennsylvania Avenue to the north, S. Fitzhugh Avenue to the south, First Avenue to the west and Lagow Street to the east.

Paul, who also serves as president of North Texas’ FIFA World Cup Organizing Committee, presented an update on the fan festival to the Pointe South Revitalization Committee, comprised of business and property owners in the South Dallas / Fair Park neighborhood.

Zach Thompson serves as interim chair of the committee.

“It’s important for businesses to be aware of the fan festival and how they can be involved in business opportunities,” Thompson said. “We want to know how we can become vendors, how we can access contracts.”

Paul said the organizing committee expects to receive guidance for a request for proposals (RFP) for local vendor opportunities in the October / November time frame.

Until then, interested business owners can register interest on the Dallas FIFA World Cup site under the “get involved” tab and select the North Texas Business Connect program.

Paul added that the questions and feedback received on Monday from the South Dallas business community are timely.

“It allows us to go back to FIFA and integrate as much as we can into our planning,” Paul said.

FIFA estimates up to 35,000 fans in attendance each day between June 11 and July 19 next year, with the 9 match days at AT&T Stadium in Arlington expected to bring more fans to Fair Park.

Paul added that while individual daily attendance of the 39-day run may see some smaller crowds, organizers are planning for it to stay busy. In addition, five days are set aside for concerts at the fan festival.

“We need volunteers,” Paul said.

An estimated 6,200 volunteers will be selected to assist during the World Cup, with registration opening up on August 11.

Thompson said receiving the update on Monday provides a path for South Dallas / Fair Park businesses to find an opportunity either inside the footprint of the fan festival or in areas not far away.

FIFA has designated a “clean zone”, a 100-foot perimeter around the fan festival where no vendors are allowed to operate. However, vendors will be able to operate beyond that perimeter.

“The reality will show July of next year how many people actually are functioning (at or near the fan festival) as a business,” Thompson said.