Russia’s Vkusno i Tochka fast-food chain on Monday unveiled a Hello Kitty-themed promotional campaign, more than three years after it replaced McDonald’s in the country following the 2022 invasion of Ukraine.

“Dive into a world of bright colors and grab a burger, Ice De Luxe with gummies and the Medium Box in the cutest packaging,” the company said in a statement. “Snap a pic, soak up the Hello Kitty vibes with her friends and enjoy every bite.”

The campaign’s centerpiece is a chicken burger with a pink bun and pink sauce, priced at 297 rubles ($3.80) in Moscow. Unlike many themed promotions targeting children, the offering does not appear to include toys.

It was not immediately clear whether the campaign was officially licensed by Sanrio, the Japanese company that owns the Hello Kitty brand. The Moscow Times has reached out to Sanrio for comment.