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US: Sabre, a travel technology company, has launched Mosaic, a new travel marketplace designed to address the growing issue of content fragmentation in the travel industry.

The platform is set to improve travel retailing by consolidating diverse content from multiple suppliers, making it easier for travel agencies to access and manage booking options.

With a global survey revealing that 91% of travel agencies currently rely on four or more booking platforms, Sabre’s Mosaic aims to streamline this process by offering a single interface that integrates a wide range of travel services, including flights, hotels, and car rentals. The goal is to reduce complexity for agencies while improving efficiency in content management and booking.

Mosaic utilises AI technology to organise and present travel content in a way that aligns with user preferences, aiming to improve the booking process for travel agencies. By integrating various travel data sources into a single platform, it allows agents to more easily access and present options to customers in real-time.

Sabre’s introduction of Mosaic is designed to help travel agencies manage content more efficiently, offering a streamlined solution to address the complexities of today’s travel market. The platform seeks to provide a more flexible and user-friendly approach to travel retailing.

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