Sales at local fireworks businesses boom on July Fourth
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Lorena firework stand sees business boom
Night Light Fireworks Co. is only open 20 days a year. The 4th of July is their busiest day. The business is also a passion project for Marguerite Montgomery and her husband, especially Montgomery’s husband, who has always loved fireworks and the Fourth of July. The family had to adjust their plans due to weather concerns, but they weren’t about to skip their fireworks tradition. The Koonce family represents many customers who make fireworks a yearly tradition, and it’s become an anticipated part of the holiday for the family. The fireworks don’t end when the sun goes down, often seeing a second wave of customers after they’ve already shot off all their fireworks and had fun. “They’re ready for a little more,” said Montgomery, of the customers.
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LORENA, Texas — For Marguerite Montgomery and her husband, Night Light Fireworks is more than just a business – it’s a way to bring families together and celebrate American traditions.
The couple has been running their fireworks stand together for seven years, turning what started as a way to spend time together into a beloved Fourth of July destination.
“We both had careers that were completely different from each other, so we wanted something that we could do together,” Montgomery said.
The business is also a passion project for the couple, especially Montgomery’s husband, who has always loved fireworks and the Fourth of July.
Night Light Fireworks operates on a unique schedule.
“We can only be open 20 days a year, so 10 at Fourth of July and 10 at New Year’s,” Montgomery explained. “Usually we start stocking the shelves about a month before.”
Despite the limited operating days, the couple stays busy behind the scenes preparing for their busiest times of the year. Their brightly colored mural helps catch customers’ eyes year-round, building anticipation for when they reopen.
This year’s timing has been particularly good for business, with the Fourth of July falling on a Friday.
“I think it always helps when the Fourth of July is on the weekend, so since it’s a Friday, sales have been great,” Montgomery said.
For Montgomery, the best part of the business isn’t the sales – it’s the customers and the celebrations they’re planning.
“We’ve had lots of families and friends getting together, doing big orders, and so it’s always fun to see and hear how people are going to celebrate,” she said.
This includes Phoenix Mobley and her great grandmother Yolanda Pederson.
“It means a lot. It’s very, very special being able to celebrate with my great-granddaughter,” said Yolanda Pederson, about her great-granddaughter, visiting from South Carolina.
Young Phoenix was equally excited about the holiday. “I’m just excited,” she said. “It’s the Fourth of July…I just like all the colors and the explosions!”
The Koonce family represents many customers who make fireworks a yearly tradition. For young Kaya Koonce, it’s become an anticipated part of the holiday.
“I like the fireworks a lot… they’re just so big and it’s kind of like a tradition we do every year,” she said.
This year, the family had to adjust their plans due to weather concerns, but they weren’t about to skip their fireworks tradition.
“We were gonna go to the Brazos tonight, but because I’m nervous about the weather, we decided to do this instead. So here we are,” said Amber Koonce.
Customer Pierce Lunday echoed the sentiment that fireworks create lasting memories.
“I have some great memories with them, and they’re just really fun to do and watch,” Lunday said.
The Fourth of July celebrations don’t end when the sun goes down. Night Light Fireworks stays open until midnight, often seeing a second wave of customers.
“We’ll close the doors right at the very last minute… people usually come in for a second round in the late night after they’ve already shot off all their fireworks and had fun,” said Montgomery. “They’re ready for a little more.”