Sports Business Journal has announced a strategic data partnership with CivicScience, the leading consumer intelligence platform, that will enhance coverage and analysis of the sports business landscape through a new content series, “Sports Consumer Insights.”

Through this collaboration, SBJ will have access to CivicScience’s proprietary consumer intelligence platform, enabling deeper analysis of sports fan behavior, spending patterns, and emerging trends that drive business decisions across the industry.

The partnership launched with the release of exclusive World Cup consumer data, demonstrating the power of CivicScience’s real-time insights for sports business analysis. The initial research, now available on the Sports Business Journal website, showcased consumer sentiment, viewing preferences, and engagement patterns around the tournament, providing SBJ readers with actionable intelligence on one of the world’s most-watched sporting events.

The collaboration will showcase CivicScience’s capabilities to the broader sports business community while providing SBJ with a competitive advantage in data-driven reporting (SBJ).