Sports Calendar With NBA Key For Peacock, Says Comcast CFO Amid Playoff Fever — “We Can’t Wait To Be Part Of That,” Calls ESPN App $30 Price Tag “Helpful”
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Original Coverage: Sports Calendar With NBA Key For Peacock, Says Comcast CFO Amid Playoff Fever; Calls ESPN App $30 Price Tag “Helpful”
Comcast CFO Jason Armstrong says he finds it “helpful” Disney is pricing its upcoming ESPN streaming app at $29.99 a month. Fox is launching its own streaming service called Fox One timed to the NFL this fall. Sports led the conversation in a recent spate of earnings calls from Comcast to Disney to WBD to Fox earlier this week with executive commentary as, really, it’s what’s keeping the cable bundle intact in an ongoing exodus of linear subscribers, and sustaining advertising in a period of economic uncertainty. “Long term, the NBA is a positive thing for us. Otherwise, we wouldn’t have done it. Our production qualities can be incredible,” Armstrong said of the NBCUniversal deal for the 11-year NBA rights starting in the 2025-2026 season. The company lost the NBA rights to Disney in 2002, and it ponied up close to $2.5 billion a year for the biggest package of NBA rightsStarting this fall, Michael Jordan will join NBCU coverage as a special correspondent when its NBA deal starts in the fall. Watch on Deadline ESPN and TNT Sports set records for the playoffs’ opening weekend, and ratings are going strong. Click here for more
Sports Calendar With NBA Key For Peacock, Says Comcast CFO Amid Playoff Fever; Calls ESPN App $30 Price Tag “Helpful”
Comcast CFO Jason Armstrong says he finds it “helpful” Disney is pricing its upcoming ESPN streaming app at $29.99 a month. ESPN and TNT Sports set records for the playoffs’ opening weekend. Armstrong said Comcast bid for the NBA last year “because it fits exactly what we needed.’“Long term, the NBA is a positive thing for us. Otherwise, we wouldn’t have done it. Our production qualities can be incredible. Michael Jordan’s coming our way,” he said. NBCUniversal parent ponied up close to $2.5 billion a year in an 11-year deal for the biggest package of NBA rights starting in the 2025-2026 season. The company lost the NBA rights to Disney in 2002, and the deal is expected to be worth $3 billion in the long-term, Armstrong said. The deal includes Michael Jordan, who will join NBCU coverage as a special correspondent when its NBA deal starts this fall. It also includes Premier League Soccer, the Olympics, WWE, NASCAR and other sports. “I challenge you to put side by side our sports content versus their sports content, it’d be an interesting conclusion
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Source: https://deadline.com/2025/05/comcast-peaock-nba-playoffs-sports-disney-espn-1236399333/