Super Bowl 2025: A Showcase of Celebrities, Humor, and Surprises

The Super Bowl is not just a football game; it’s a cultural event, bringing together millions of viewers from all walks of life. Among the highlights of this annual extravaganza are the commercials. Advertisers pull out all the stops to captivate the more than 120 million viewers expected to tune in for the showdown between the Philadelphia Eagles and Kansas City Chiefs.

The Celebrity Factor

This year, advertisers are banking on star power. Here are some standout celebrity appearances:

• Hellmann’s: Meg Ryan and Billy Crystal reprise their iconic roles from “When Harry Met Sally” at Katz’s Deli.
• Meta: Chris Pratt and Chris Hemsworth, wearing AI-powered glasses, get scolded by Kris Jenner.
• Michelob Ultra: Catherine O’Hara and Willem Dafoe hustle at pickleball.
• Stella Artois: David Beckham discovers he has a twin, played humorously by Matt Damon.
• Uber Eats: Matthew McConaughey explores the conspiracy that football was invented to sell food, joined by various celebrities.

Unleashing Humor

Ad makers are well aware of the power of a good laugh. The funnier the ad, the more memorable it is:

• Coors Light: Sloths stumble humorously, sparking relatability with those who feel sluggish after the big game.
• Little Caesars: Eugene Levy’s animated eyebrows steal the spotlight, adding zing to their pizza promotion.
• Nestle Coffee Mate: A man’s tongue performing dance moves celebrates the delightful taste of their Cold Foam.
• Pringles: Nick Offerman and others watch as famous mustaches take flight in a whimsical journey.

Serious Messages Amidst Laughter

While humor reigns supreme, some advertisers aim to address pressing issues:

• Dove: Tackles body confidence issues in young girls with an empowering ad.
• Foundation to Combat Antisemitism: Voices of Snoop Dogg and Tom Brady highlight the impact of hate speech.
• Hims and Hers: Advocates for affordable weight loss medication, addressing the obesity crisis.
• Novartis: Raises breast cancer awareness through a powerful narrative featuring Wanda Sykes and Hailee Steinfeld.

New Kids on the Block

First-time advertisers bring fresh energy and creativity to this year’s lineup:

• Häagen-Dazs: Partners with “Fast & Furious” stars for a slow-paced treat along the Pacific Coast Highway.
• Instacart: Features familiar brand characters, showcasing the variety available through their delivery service.
• Totinos Pizza Rolls: Brings humor with aliens saying goodbye to a neighborhood, featuring comedian Tim Robinson.

Anticipated Surprises

Not all advertisers have revealed their cards. Several have kept their plans close to the vest, promising game-day surprises. Notably:

• Dunkin’: Kicks off post-game ads, featuring stars like Ben Affleck.
• Liquid Death: Enters the Super Bowl fray with an in-house created ad.
• Duracell: Teases the appearance of a “Duracell Scientist” in their ad.

The High Stakes

The cost of these coveted 30-second spots can go as high as $8 million. However, for brands willing to invest, the reach and engagement of such a massive audience can provide great returns. Rachel Jaiven, head of Häagen-Dazs marketing, emphasized the unique opportunity the Super Bowl presents for storytelling and reconnecting with audiences.

Conclusion

As the Super Bowl commercials air, brands aim to resonate with a diverse audience, blending appeal with entertainment value. Whether through humor, star power, or poignant messages, each ad strives to hold a special place in viewers’ memories. This year’s lineup promises not just a football game, but a showcase of some of the finest storytelling in advertising.

Source: https://apnews.com/article/super-bowl-advertising-celebrities-humor-0287f8650e83722fc0cdacf54cf36ec9