Erin Beatty imagines a radical alternative for the fashion world. She dreams up luxury made of reused scraps; one where fashion is built on growth instead of harm, where the environment is nourished instead of hurt. And she knows this isn’t a pipe dream, because she built this alternative up herself. With this passion, Beatty created sustainable fashion brand Rentrayage, and its second retail store has come to Hudson.

Beatty has a long history in fashion. She began her career at the GAP in the retail management program and worked under a mentor who urged her to go to design school. From there, she launched fashion label SUNO. The brand had a runway show during New York Fashion Week with similar sustainability dreams as Rentrayage, but it shuttered in 2016.

Undeterred, Beatty pushed on. “Something came over me. I felt so guilty about the amount of waste that was being put into the environment in the name of fashion design. I had been aware of it, but the acuteness of it struck me in a way I never felt before,” she says. “And that’s really how I came up with Rentrayage.”

Rentrayage was born in 2019 and, from the get-go, straddled the line between luxury fashion and lifestyle. The brand’s first store opened in Kent, Connecticut in 2024, with a mission wholly dedicated to sustainability. Its clothes are made of primarily deadstock fabrics, or unused, leftover textiles. Anything that isn’t deadstock is made of regenerative textiles—fabric made of fibers farmed without synthetic fertilizers or pesticides. Beatty designs the majority of the clothes herself but also collaborates with certain companies that use recycled materials.

Meanwhile, Rentrayage home goods are primarily ceramics and glassware. Some of the decor is designed by Beatty, but she often collaborates with artisans worldwide that use recycled, fair-trade materials. Glazes for ceramics are as nontoxic as they can be, ensuring as little damage to the environment as possible.

“I want to let people know they have options,” says Beatty. “Each of us can explore and understand what we’re buying. Where we spend our money reflects us—it’s about values alignment.”

The name “Rentrayage” comes from a term resurfaced by the iconic French-American artist Louise Bourgeois, a personal inspiration for Beatty. It’s an archaic French word that means “to reweave across the cut,” a job that Bourgeois’s mother held as a tapestry weaver. By taking discarded fabric and creating something brand new, Beatty sees Bourgeois and the concept of rentrayage in her mission.

Rentrayage’s style is cool-girl luxury. It’s one-of-a-kind chic, all while looking effortless. It’s what someone can wear in New York City or out of town, standing out no matter the place. “We just want her to be the coolest girl at the party,” Beatty says of her target customer.

That style is what made Beatty take Rentrayage to Hudson. Upstate New York is something deeply nostalgic to Beatty, who visited often in the past. She sees the Hudson Valley as a community of people with a pinch of New York City to them, but a character fully their own. She thought Rentrayage would be a perfect fit for the area. “I love the energy that continues to grow over there. I really wanted to be a part of that,” she says. “There’s so many inspiring people up there.”

Beatty hopes that the Hudson location brings excitement to the retail experience. Rentrayage isn’t just about sustainability—it’s about the thrill of buying the perfect outfit, or the perfect piece of decor—an experience that’s become increasingly rare in a sea of consumerism. “I want people to walk into the store and be blown away by how unique it feels. It’s colorful, and it’s stuff you can’t find anywhere else,” says Beatty. “I want it to feel a little gallery-esque. I want them to feel a sense of storytelling, and I want customers to feel a sense of the provenance of each thing that they’re buying.” With so many local artisans in the Hudson Valley, she’s hoping some of that excitement can come back.

“Even if someone is completely uninterested in sustainability, I would really love them, at the very least, to be inspired by what we’re doing, even just from a creative point of view,” says Beatty. “And then if it eventually brings people to a greater awareness, that’s great too.”

Rentrayage’s Hudson location is located on 35 South Third Street, open Friday through Monday from 10am-5pm. Beatty noted that this location is temporary and they’re looking for a permanent location nearby to set up shop in the near future.

This article appears in August 2025.