NEW YORK, NY / ACCESS Newswire / July 22, 2025 / In 2007, Apple’s iOS didn’t just launch an operating system. It redefined how people interact with technology. Tailor Brands is aiming to do the same for entrepreneurship. Not with hardware or software in the traditional sense, but with something more foundational: a new support system for building businesses in an AI-transformed world.

At the heart of this system is what Tailor Brands calls its “Guidance Engine” – not a machine, but a mindset. It represents the idea that starting a business shouldn’t feel like wandering through a maze. It’s a structured, step-by-step approach that replaces confusion with clarity. Whether someone needs to form an LLC, stay compliant, design a brand or grow online, the Guidance Engine acts like a compass – always pointing to the next right move.

With over 5.2 million new business applications filed in 2024 – the majority by solo founders – it’s clear people aren’t waiting for job offers. They’re creating their own work. Tailor Brands is becoming the operating system for that shift – not in a technical sense, but in a transformational one. A new framework for building something of your own, in a world that’s rapidly rewriting the rules of work.

As Yali Saar, co-founder and CEO of Tailor Brands explains, “Starting, managing and growing a business requires a wide variety of interconnected and often complex tasks. This is why even though 61% of Americans want to start their own business, only a third are able to follow through and make it happen – and even fewer can turn those businesses into a success.

“For small business owners, understanding which activities are the most important for their business at any given period is of the utmost importance. Without proper guidance and support, it can be all too easy to become overwhelmed by the sheer scope of activities that need to be done.”

Tailor Brands refers to its “Guidance Engine” as the core philosophy behind its platform – a way to turn uncertainty into direction. It’s about alignment: helping individuals figure out what to do next when building a business feels overwhelming.

The platform functions like an operating system for entrepreneurship, providing a steady structure in a world where the rules of work are changing fast. Rather than jumping between disconnected tools, users get one place to manage it all, supported by a system designed to simplify, not complicate, the path to business ownership.

The list of tools and tasks that Tailor Brands can assist with is incredibly comprehensive. It begins with foundational activities like LLC formation, appointing a registered agent, applying for an EIN and obtaining business licenses and permits. For many new entrepreneurs, a simplified and streamlined approach to managing these essential tasks removes what would otherwise be a daunting barrier to launching their own business.