Inviting Singapore Residents to Embark on a Relaxing and Immersive Journey through Taiwan

SINGAPORE, Aug. 12, 2025 /PRNewswire/ — To attract travellers during the peak year-end holiday season, Taiwan Tourism Administration, is joining hands with local governments and tourism industry stakeholders from across Taiwan to participate in Singapore’s largest outbound travel fair—NATAS Holidays 2025, taking place from August 15 to 17.

Taiwan Tourism x NATAS Holidays 2025

A delegation of 117 representatives from 70 organisations will showcase Taiwan’s rich tourism resources under the campaign theme “Take a Sip of Taiwan,” highlighting immersive experiences, dynamic events, and the island’s distinctive cultural charm.

According to on-site surveys from NATAS Holidays 2024, 90.1% of respondents had previously visited Taiwan, with nearly half having visited three times or more, reflecting strong interest in Taiwan. Singapore continues to top global rankings in economic competitiveness, with high outbound travel spending. Coupled with frequent direct flights, shared languages, and cultural similarities, Taiwan and Singapore enjoy ideal conditions for bilateral tourism growth.

Based on statistics from Taiwan Tourism Administration, a total of 169,614 Singapore travellers visited Taiwan as of May 2025, demonstrating stable market performance. A Visa research report further noted that Singapore residents’ outbound travel spending from the end of 2024 to the Lunar New Year in 2025 hit a record high, signaling a continued rise in international travel demand. This presents a critical opportunity to capture the attention of Singapore residents as they plan their year-end holidays.

Creative Showcase of Taiwan’s Slow Travel Charm

This year’s Taiwan Pavilion at NATAS stands out with its vibrant Taiwan Tourism 3.0 branding, featuring a visually striking design and interactive elements such as the “SHANLAN Express tourism train” photo zone—an engaging tribute to Taiwan’s scenic railway journeys. The “Take a Sip of Taiwan” concept is woven into a variety of activities to showcase the island’s renowned hospitality and culinary diversity. From lush mountain landscapes and seasonal beauty to artistic crafts and cultural depth, the pavilion presents a one-stop journey through Taiwan, offering visitors a taste of slow, meaningful travel.

Daily interactive experiences will include layering stamp collection, survey for prize giveaways, and lucky draws—with those purchasing Taiwan travel packages at NATAS able to redeem exclusive gift sets and stand a chance to win free stays at luxury hotels. Additionally, Taiwan’s “Star Hotel” and “Taiwan Host” will host on-site activities such as quizzes and social media challenges, participants will enter a draw to win round-trip flights from Singapore to Taiwan.