The Thai herbal inhaler loved by Blackpink’s Lisa and Chris Hemsworth
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What is yadom, the Thai herbal inhaler loved by Blackpink’s Lisa and Chris Hemsworth?
Herbal inhalers are a popular remedy in Thailand for stress and motion sickness. A six-pack of yadom inhalers sells for just US$25.90 on Amazon at the time of writing. Celebrity fans include Blackpink’s Lisa, Chris Hemsworth and Central Cee. Layan Life, the wellness retreat by Anantara Hotels & Resorts, offers its own version of the inhaler as part of its guest experience. The Four Seasons Hotel Bangkok at Chao Phraya River allows guests to customise their own.
The iconic Hong Thai herbal inhaler. Photo: @hongthaiherbalindia/Instagram
The herbal inhaler has since become a favourite among celebrities like Blackpink’s Lisa , Hollywood star Chris Hemsworth, British rapper Central Cee, K-pop singer Jung Yong-hwa, and Hong Kong singer Jackson Wang.
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One of Thailand’s most famous brands, Hong Thai, recorded sales of 300 million baht (around US$9.5 million) in 2023. Remarkably affordable, these herbal inhalers cost less than US$5 each – a six-pack sells for just US$25.90 on Amazon at the time of writing.
The bespoke herbal inhaler created by Layan Life by Anantara. Photo: Handout
Luxury hotels have embraced this wellness trend too. Layan Life, the wellness retreat by Anantara Hotels & Resorts – whose hotel properties served as filming locations for The White Lotus season three – offers its own version of the yadom inhaler as part of its guest experience.
“In Thailand, herbal inhalers are a simple yet powerful part of everyday wellness,” Sasithorn Charmorchad, wellness manager of Layan Life, tells us. “We use traditional blends of Thai herbs and essential oils that help clear the senses, boost energy and calm the mind. Visitors love them because they’re easy to carry, refresh instantly in tropical weather, and offer a little piece of authentic Thai culture to take anywhere.”
The Four Seasons Hotel Bangkok at Chao Phraya River allows guests to customise their own yadom, while guests of the Mandarin Hotel in Bangkok can get an inhaler from nearby MBK Center shopping mall as a welcoming touch of Thai tradition.
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