JACKSON, Wyo. — The New York Times has given Jackson the “36 Hours in…” treatment, recommending posh-traveler-approved local restaurants, hotels and things to do for the ideal weekend in the valley.

This is at least the fifth edition of “36 Hours in Jackson Hole,” as far as internet records show. NYT also ran these travel features on Jackson in 2017, 2013, 2006 and 2002. Past editions provide a window into the varying life cycles of local businesses; some restaurants championed in past versions of the travel guide are now long gone (Lotus, the Granary), while stalwarts like the Mangy Moose, Million Dollar Cowboy Bar and Snake River Grill make multiple appearances.

New recommendations in the 2025 story include restaurants Trio, Kampai and Picnic, along with shops like the Wyoming Whiskey Barrel House and Mtn Man Toy Shop.

“It has been two centuries since French-Canadian fur trappers arrived in the valley now known as Jackson Hole, Wyoming, chasing their fortunes in beaver pelts,” the 2025 edition begins. “Today the area, along with the town of Jackson, at its southern end, is overrun with nature lovers, and its fortunes (and luxuries) are unimaginably greater.”

Jackson’s ritzy reputation and high prices have been mentioned before, but this new article takes it a step further, making a case for travelers to be conscious of local wealth stratification.

“Many seasonal workers commute an hour or more; tip accordingly,” the article reads.

The county’s pathway system gets a shout-out, as well. So does rush hour.

“A network of separate, mostly flat, paved pathways connect Jackson, Teton Village and Grand Teton National Park,” the article reads. “Cycling is a favorite activity among locals, and the perfect way to avoid at-times formidable traffic.”

It’s not unusual for the “36 Hours” series to return to a destination a few times. Major cities (Paris, Tokyo, etc.) have been featured again and again. Aspen has gotten the treatment at least four times.