Charting Wimbledon’s record prize pot – and parity in sport | World Economic Forum
Wimbledon 2025 boasts the tournament’s biggest-ever prize pot. Tennis led the way towards equal prize money in sport, with the 1973 US Open becoming the first sporting event to offer this. A host of big events on the men’s and women’s tours still offer lower prize money for women – and some with significant gaps. Global revenues for women’s sport have increased 240% in the past four years, but while prize money may finally be catching up, equity in sport goes far beyond the podium. Research shows that investments in sport and in sport equity go beyond the winners’ podium – it goes beyond the sponsors and governing bodies, too. The World Economic Forum has developed the Gender Parity Accelerator model for public private collaboration. In these countries CEOs and ministers are working together in a three-year time frame on policies that help to further close the economic gender gaps in their countries. This includes extended parental leave, subsidized childcare and making recruitment, retention and promotion practices more gender inclusive. If you are a business or government in a country where we currently do not have a Gender Parities Accelerator you can reach out to us to explore opportunities for setting one up.
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Wimbledon 2025 boasts the tournament’s biggest-ever prize pot. Image: IMAGN IMAGES via Reuters Connect From its strict all-white dress code for players to the 200,000 portions of strawberries and cream eaten each year by its crowd, Wimbledon is a sports tournament built on long-standing traditions. One aspect of the event that has changed over the years, however, is the prize money. As one of tennis’s four ‘ Grand Slam ‘ tournaments, it is among the most prestigious individual competitions in the sport. The prize money for The Championships – Wimbledon’s official name – in 2025 is a record £53,500,000 ($72,707,035). This Saturday and Sunday, the ladies’ and men’s singles champions will each be awarded £3,000,000 ($4,077,030). The chart below shows how Wimbledon prize money for both men and women has changed since 1968, the year in which professional players were first allowed to compete in tennis tournaments sanctioned by the International Tennis Federation. The timeline includes, in 2007, the year in which the tournament’s prize money for men and women reached parity. Tennis led the way towards equal prize money in sport, with the 1973 US Open becoming the first sporting event to offer this. This was after the winner of the women’s draw in 1972, Billie Jean King, threatened that she and other women players would not participate the following year unless the prizes awarded were equal. Wimbledon was the last of the Grand Slams to offer equal prize money , with the Australian Open reaching that milestone in 2001 and the French Open in 2006. Outside of these ‘major’ tournaments, though, disparity still exists in tennis. A host of big events on the men’s and women’s tours still offer lower prize money for women – and some with significant gaps. There is also discussion over differences in scheduling times and lengths of matches. And while tennis recently introduced the first-ever paid maternity leave programme for professional players , such policies remain the exception, not the rule. What’s the World Economic Forum doing about the gender gap? The World Economic Forum has been measuring gender gaps since 2006 in the annual Global Gender Gap Report . The Global Gender Gap Report tracks progress towards closing gender gaps on a national level. To turn these insights into concrete action and national progress, we have developed the Gender Parity Accelerator model for public private collaboration. These accelerators have been convened in twelve countries across three regions. Accelerators are established in Argentina, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Mexico and Panama in partnership with the Inter-American Development Bank in Latin America and the Caribbean, Egypt and Jordan in the Middle East and North Africa, and Japan and Kazakhstan in Asia. All Country Accelerators, along with Knowledge Partner countries demonstrating global leadership in closing gender gaps, are part of a wider ecosystem, the Global Learning Network, that facilitates exchange of insights and experiences through the Forum’s platform. In these countries CEOs and ministers are working together in a three-year time frame on policies that help to further close the economic gender gaps in their countries. This includes extended parental leave, subsidized childcare and making recruitment, retention and promotion practices more gender inclusive. If you are a business in one of the Gender Parity Accelerator countries you can join the local membership base. If you are a business or government in a country where we currently do not have a Gender Parity Accelerator you can reach out to us to explore opportunities for setting one up. Similar issues are reflected across the wider sporting world. Women’s sports are today capturing unprecedented attention and recognition, according to UN Women, but “major gaps remain”, it says. Women athletes face issues including fewer professional opportunities, a gulf in pay – there are no women among the world’s 50 highest-paid athletes in 2025 – fewer sponsorships and unequal playing conditions. While some argue that this is in part because women’s sports can attract smaller crowds and generate less money, others say that the perpetuation of long-held biases and stereotypes around women’s sport is holding back progress. “Equal pay for equal play is gaining long-overdue momentum – not only in tennis, but across the sporting world,” says Kim Piaget, Insights Lead, Diversity, Equity, Inclusion and Social Justice at the World Economic Forum. “With advocacy meeting strategic investments from sponsors and governing bodies, women’s sport is making its case and winning it too . Global revenues for women’s sport have increased 240% in the past four years ,” she says, “but while prize money may finally be catching up, equity in sport goes far beyond the winners’ podium”. With advocacy meeting strategic investments from sponsors and governing bodies, women’s sport is making its case and winning it too. Global revenues for women’s sport have increased 240% in the past four years, but while prize money may finally be catching up, equity in sport goes far beyond the winners’ podium. Research shows that investments in parity – in sport and elsewhere – help to build more resilient, prosperous and productive economies. But based on the current speed of progress, it will take 123 years to reach full parity globally, according to the Forum’s 2025 Global Gender Gap Report . Sport is a “great enabler”, UN Women says, and women that play tend to stay in school longer and get better jobs – illustrating how progress to parity can drive change, from the changing room to the board room. “With increasing recognition, better data and smarter financial backers stepping up, there is a rare opportunity to level the playing field – and reshape the entire system,” says Piaget. Create a free account and access your personalized content collection with our latest publications and analyses. License and Republishing World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use. The views expressed in this article are those of the author alone and not the World Economic Forum. Bringing you weekly curated insights and analysis on the global issues that matter. 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