“Saudi Vision 2030 is no longer aspirational, it’s now,” Jerry Inzerillo said last year when his assets began to open. What once seemed an insurmountable task – to turn Saudi Arabia into a tourism leader – is now a reality. The Vision has already touched the lives of millions and transformed the country – from new hotels, to greater ease if travel, to more employment opportunities for locals than ever before. In the following Saudi Arabia Vision 2030 Power List, we look at 30 leaders across travel and tourism doing their part in fulfi lling the Vision. Listed in alphabetical order by first name, Saudi Vision 2030 Power List includes giga-project bosses, general managers, aviation experts and more. Please join us in celebrating the awe-inspiring progress in Saudi Arabia, its many forward-thinking industries and the visionaries making it happen.

HE Ahmed Al Khateeb

Minister of Tourism for the Kingdom of Saudi Arabia

As Saudi Arabia’s first Minister of Tourism, HE Ahmed Al Khateeb successfully established the tourism ecosystem, comprising of the Ministry, Saudi Tourism Authority, the Tourism Development Fund, the Tourism Development

Council, the Air Connectivity Program, and the Saudi Red Sea Authority.

He is responsible for opening the Kingdom to international tourism and realising the sector’s full social and economic potential.

His Excellency is the Chairman of several boards including Saudi Tourism Authority, the Tourism Development Fund, Saudi Fund for Development, Saudi Arabian Military Industries, and the Saudi Red Sea Authority. He is also Secretary General of Diriyah Gate Development Authority and New Jeddah Downtown.

As Minister of Tourism, His Excellency was amongst the leading figures of the government framework guiding the Kingdom’s Vision 2030, and currently Chairs

the Quality of Life Program. During his tenure as Minister of Tourism, His Excellency has been one of the most influential driving forces in the Kingdom today, with his work spanning across Saudi Arabia’s most critical industrial sectors, including the

military complex, foreign direct investment, and commerce. Most recently, he led elements of the National Transformation Program 2020. Prior to joining the Ministry of Tourism, he served as Chairman of the Board of Directors of the General

Entertainment Authority, Minister of Health, and Advisor to HRH the Crown Prince at the Royal Court. He established private banking at Riyadh Bank and was also

the Founder of Jadwa Investment Company, Founder of the Islamic Banking (Amanah) – SABB Bank and Advisor to the General Secretariat of the Council of Ministers.

His Excellency has over 25 years of experience in investment and financial services, during which he established, managed, and restructured multiple private sector and government entities. He is known for his ability to drive institutional transformation to achieve long-term strategic objectives.

His Excellency holds a Bachelor of Business Administration (BBA) from King Saud University, KSA and a Diploma in Wealth Management from Dalhousie University, Canada.

Dr Adel Ezzat

CEO, Elaf Hotels

Dr Adel Ezzat is currently serving as the CEO of Elaf Group, a prominent hospitality company in Saudi Arabia. With a robust portfolio of nine hotels, off ering a total of 3,377 rooms, Elaf Group consistently achieves over one million room nights

annually. Prior to his current role, Dr. Ezzat distinguished himself as the president and chairman of the esteemed Saudi Arabian Football Federation. He has also held esteemed positions in renowned organisations, such as serving as the CEO

of the Saudi Paper Group, the managing director of Hyundai and Genesis at Mohamed Yousuf Naghi Motors Hyundai, and the managing director of the Toyota Business at Abdul Latif Jameel Group. Guided by the vision of Saudi Vision 2030, Dr. Ezzat leads Elaf Group in supporting economic diversifi cation and driving the expansion of the hospitality, travel, and tourism sectors throughout the country’s prosperous future.

Ahmed Bin Wasl Al Juhani

CEO, Rua Al Madinah Holding

Led by Ahmed Bin Wasl Al Juhani, Rua Al Maidnah Holding focuses on development projects in Madinah that prioritise modern urban planning while showcasing the city’s cultural and urban characteristics. By undertaking these projects, Rua Al-Madinah Holding actively contributes to the realisation of Vision 2030 targets for Hajj and Umrah. With over three decades of executive experience, Al-Juhani’s expertise spans various sectors including real estate development, construction and facilities management, housing, tourism, hospitality and culture, education, sports facilities, railways, airports, and oil and gas facilities. He has held prominent leadership

positions in major companies and institutions in the Kingdom, Europe, and South Korea. Prior to his current role, Al-Juhani served as CEO of the development and construction sector at the Royal Commission for AlUla.

Ahmed Hozaien

Area VP, Saudi Arabia, Bahrain and Egypt, Marriott International

Ahmed Hozaien is responsible for formulating and implementing strategies for one of the world’s largest hotel companies across key countries. Overseeing Bahrain, Egypt, and KSA, Hozaien manages a remarkable portfolio of more than 50 properties. As a global operator, Marriott plays a vital role in the development of Saudi Arabia’s tourism sector. Notably, Marriott’s involvement in The Red Sea Project includes

opening St. Regis and EDITION hotels, contributing to the mission of attracting international guests to this yet-to-beexplored destination. With over 30 years of industry experience, Hozaien previously held the position of managing director for three Accor hotels in Saudi Arabia and served as the general manager of the renowned 1,315-key Pullman hotel in Makkah. Outside of hotel operations, Marriott International also has the Tahseen programme to accelerate local talent in management positions.

Alexander Blair

General Manager, Shangri-La Jeddah

With over 20 years of experience in the hospitality industry, Alexander Blair is a seasoned professional who has held senior positions at hotels across the Middle East,

Asia, and Europe. As the general manager of Shangri-La Jeddah, Blair brings his wealth of knowledge and expertise to create a vibrant and dynamic lifestyle destination for both Saudi travellers and the local residents.

Blair’s commitment to excellence is evident in his unwavering dedication to providing guests with an exceptional experience. He is a highly motivated and results-oriented leader who understands the intricacies of the industry and

the evolving needs of discerning travellers. With a passion for hospitality, Blair aims to surpass expectations and establish Shangri-La Jeddah as a benchmark for luxury and service.

Beyond his focus on guest satisfaction, Blair is also a strong advocate for Saudisation.

Recognizing the immense potential and talent within Saudi Arabia, he is actively working to create opportunities for Saudi nationals to develop their careers in the hospitality industry. By embracing Vision 2030, Blair aims to contribute to the growth and advancement of Saudi Arabia’s economy and workforce.

Blair’s efforts extend beyond the walls of Shangri-La Jeddah. He is a firm believer in

the power of collaboration and actively seeks partnerships with local organisations and community members. By engaging with the local community, he aims to foster a sense of pride and ownership, ensuring that the hotel becomes an integral part of

Jeddah’s cultural fabric.

Blair’s leadership style is characterised by his ability to inspire and empower his

team. He believes in the value of each individual and encourages personal and

professional growth. Through tailored training programs and mentorship initiatives, he strives to nurture talent and cultivate a cohesive and motivated workforce.

As a visionary leader, Blair understands the importance of staying ahead of the curve. He continuously seeks innovative ways to enhance the guest experience and stay abreast of the latest trends and developments in the industry. By combining

his extensive experience with a forward-thinking mindset, Blair ensures that Shangri-La Jeddah remains a premier destination that exceeds expectations.

Blair is a dynamic and passionate general manager who is committed to making Shangri-La Jeddah a vibrant lifestyle destination. With his extensive experience, dedication to excellence, and advocacy for Saudisation, Blair is poised to lead the hotel to new heights of success while contributing to the growth of Saudi Arabia’s hospitality industry.

Basel Talal

MD, Saudi Arabia, Kuwait and Levant, Radisson Hotel Group

Radisson’s involvement in the Saudi Vision 2030 has boomed in the past year. The operator is now part of giga-projects and continues to expand in key primary and secondary cities. Radisson has made its way to the prestigious line-up of hotels

in Diriyah Gate with the Radisson RED it will open there. This diverse story of success has been thanks to the eff orts of Basel Talal and his team. Following the hit opening of the Mansard Riyadh, Radisson’s success has snowballed in the Kingdom. Radisson is one of the frontrunners in the modernisation of Saudi hospitality and tourism, planning to generate 4,000 new jobs and have its portfolio double in size by 2026. The

group is looking to have 80 properties in operation and development by 2026.

Bastien Blanc

CEO, TroKadero Management

A hugely respected hotelier, Bastien Blanc is CEO of TroKadero Management. He has been in the Middle East since 2009 and has lived in Riyadh for the past three years. With a career spanning 30 years and four continents, he has held leadership and directorial positions with the likes of Fairmont Raffl es Hotel International (FRHI), Accor and IHG Hotels & Resorts, driving luxury-led portfolios in operations, commercial, performance and development. Blanc is passionate about the hospitality industry and its development, quality of off ering and advancing the talent of tomorrow. He continuously works to empower the Saudi Arabian workforce and is a vocal and passionate supporter of the Saudisation mission taking place across the country.

Chris Newman

Executive director, hotel development, NEOM

In the realm of Saudi Arabia’s colossal projects, NEOM shines as the epitome of gigaprojects—a groundbreaking super-city representing the future of living, boasting an astonishing budget of half a trillion dollars. Chris Newman helms NEOM’s Hotel Development business, overseeing one of the world’s most pioneering hotel portfolios. Collaborating with esteemed operators like Ennismore, GHM, Four Seasons, and more, he is instrumental in shaping Saudi Arabia into an alluring and luxurious destination. Challenging how the world views the Middle East – Trojena will welcome visitors and new residents in late 2026 and will host the Asian Winter Games in 2029. No opening date for the Anantara was provided. Noteworthy properties like Four Seasons on Sindalah Island, Yotel at Oxagon, and the region’s fi rst true ski retreat resort have all

been unveiled under his leadership. Having previously served as the head of hospitality at Emaar, Newman garners immense respect and is widely regarded as a prominent figure in the thriving Middle East hospitality industry.

Fahd Hamidaddin

CEO, Saudi Tourism Authority

Fahd Hamidaddin serves as the CEO and board member of the Saudi Tourism Authority (STA), tasked with promoting Saudi Arabia and its tourism initiatives. Hamidaddin plays a vital role in driving the Authority’s marketing and communication efforts, formulating destination concepts and value propositions, establishing partnerships with relevant stakeholders for domestic and international promotion, as well as conducting research to enhance tourism experiences. In 2019, he assumed the role of Chief Investment, Strategy, Programs, and Tourism Marketing Officer at the Ministry of Tourism.

During his tenure, he played a pivotal role in launching the Ministry’s first global tourism marketing campaign and introducing the electronic visa system. He also spearheaded the development of Saudi Arabia’s tourism strategy, aiming to attract 100 million visitors by 2030.

Before joining the Ministry of Tourism, Hamidaddin served as the Chief

Commercial Officer at King Abdullah Economic City (KAEC), where he oversaw the marketing and sales strategy and led the growth of the city’s tourism and hospitality sector. Prior to that, he held the position of Chief of Marketing and Competitiveness at the Saudi Arabian General Investment Authority (SAGIA), responsible for implementing marketing and investment promotion strategies and advancing the tourism and hospitality sector.

Hamidaddin’s contributions extend beyond his role at the STA. He is an active member of the board of trustees at Prince Mohammad bin Salman College for Business and Entrepreneurship and holds positions on various government

boards and committees, including the Red Sea Authority, Cruise Saudi, the General Authority for Conventions and Exhibitions, Qiddiya Investment Company, and the Tourism Development Council.

Fawaz Farooqui

Managing director, Cruise Saudi

Fawaz Farooqui, the managing director of Cruise Saudi, is a visionary public sector entrepreneur dedicated to elevating Saudi Arabia’s hospitality industry to new heights. As the senior advisor to the Saudi Minister of Culture and a board member of esteemed organisations such as Cruise Saudi and The Saudi Sports for All Federation, he spearheads transformative initiatives that support Saudi Arabia.

With a wealth of experience and a diverse skill set, Farooqui has made significant contributions to various sectors throughout his career, driving the nation’s tourism sector towards global recognition and praise.

Previously, Farooqui served as the inaugural CEO of the National Transformation Program, where he played a key role in establishing the Quality-of-Life initiative and overhauling execution strategies. His remarkable leadership and strategic acumen enabled the successful implementation of initiatives aimed at enhancing the overall quality of life for Saudi citizens and residents, thereby contributing to the country’s vision of developing and creating opportunities and experiences for wider societal benefit.

Drawing from his extensive experience at prominent organisations such as King Abdullah Economic City and Saudi Aramco, Farooqui possesses a deep understanding of entrepreneurship, technology, and operational transformations, all of which are crucial elements in realising Saudi Arabia’s tourism goals. His expertise and innovative mindset have been instrumental in driving the growth of the hospitality industry and attracting both domestic and international visitors.

Farooqui’s educational background further reinforces his expertise in driving

impactful change. Holding an esteemed MBA from Stanford University, renowned for its emphasis on innovation and leadership, he has honed his strategic thinking

and visionary approach. Additionally, his degrees from the University of Southern California have provided him with a strong foundation in business, allowing him to navigate complex challenges and seize opportunities that support Saudi Arabia’s

tourism vision. At Cruise Saudi, Farooqui’s direction is pivotal in shaping the future of Saudi Arabia’s tourism industry. The organisation plays a crucial role in enhancing the country’s attractions and experiences, aligning with the vision of establishing Saudi Arabia as a leading global tourist destination. With a firm commitment to creating job opportunities and driving economic growth, Cruise Saudi aims to generate an impressive 50,000 jobs within the next 12 years, contributing to the Kingdom’s goal of diversifying its economy and promoting tourism as a key sector.

In a historical memento for Saudi and the company, the hard work and dedication of Cruise Saudi’s team flourished into launching a new cruise line “AROYA Cruises”, in line with the strategy to develop and provide a new experiential dimension in Saudi Arabia’s tourism sector. The new cruise line will initially serving the Saudi and regional markets, providing a new and groundbreaking holiday option, whilst honoring Arabian culture through the brand values of inspiration, enrichment, generosity and respect.

Farooqui’s leadership extends beyond his role at Cruise Saudi. As a respected figure and a driving force in the ongoing transformation of Saudi Arabia’s hospitality industry, he actively contributes to the growth and development of the sector. His

strategic vision, dedication to sustainable development, and collaborative approach have positioned him as a key advocate for Saudi Arabia’s tourism vision, shaping a future where the Kingdom’s rich cultural heritage and unique experiences attract visitors from around the globe.

Farooqui drives game-changing initiatives that align to the nation’s transformation and development. With his innovative mindset, and commitment to cultural stewardship and responsible growth and development, Farooqui is a driving

force in propelling Saudi Arabia towards its goal of becoming a globally recognised and sought-after tourist destination.

Ibrahim Koshy

CEO, SAUDIA

Ibrahim Koshy is in charge of the Kingdom’s national carrier SAUDIA. Just last year, the airline carried more than 25 million passengers. Today, SAUDIA plays a key role in helping achieve the Saudi Vision 2030, helping take travellers all over the Kingdom, and connecting international visitors to the country. A leader keeping his company at the cutting-edge of innovation, SAUDIA made a bold leap into the world of AI in

May 2023. The airline forged a partnership with Accenture, a renowned global professional services fi rm, to develop and implement a transformation initiative. This programme aims to enhance the guest experience by seamlessly integrating

personalised services while simultaneously improving operational efficiency. SAUDIA is confi dent that the AI initiative will help it to achieve its strategic goals and become a leading airline in the Middle East.

Jerry Inzerillo

Group CEO, Diriyah Gate Development Authority

New Yorker Jerry Inzerillo has dedicated much of his life to hospitality. A Hotelier Middle East Awards winner and recent Presidential Volunteer Service Award recipient, Inzerillo is among the most decorated people in the industry. The group CEO of KSA’s US$50 billion Diriyah Gate Development Authority (DGDA), Inzerillo has spent the last half-century rising working within some of the world’s leading organisations.

Inzerillo has also gone above and beyond the traditional responsibilities of hospitality executives by unlocking the power of the sector to promote peace and understanding

between people. Inzerillo’s commitment to the local community is evident through the project’s focus on creating opportunities for the people of Diriyah. The development aims to generate around 55,000 new jobs, with a particular emphasis on empowering women and young Saudis.

John Northen

Executive director – head of hotels and resorts, The Royal Commission for AlUla

Established fi ve years ago, RCU’s mission is to safeguard a region of extraordinary natural and historical importance in northwest Saudi Arabia, while simultaneously transforming AlUla into a world-class destination for nature, culture, and heritage tourism. Guided by John Northen’s capable direction, the hotels and resorts team at RCU is devoted to developing the accommodation sector, catering to diverse

consumer profi les and preferences. They oversee district master plans, as well as hotel licensing and regulation in AlUla. Through John’s expert guidance, the luxurious Banyan Tree AlUla resort has been unveiled in the prestigious Ashar Valley hub, marking a signifi cant milestone and a source of immense pride. With a target of 8,500 keys by 2035, coinciding with the projected arrival of two million visitors to AlUla, the completion of the Ashar Valley project is truly monumental.

John Pagano

Group CEO, Red Sea Global

John Pagano, has been at the forefront of spearheading the development of a unique and environmentally sustainable luxury tourism destination. Since assuming his role in January 2018, Pagano has utilised his extensive international experience in delivering large-scale projects to bring the Red Sea Project to life. Currently, he oversees the creation of the expansive Red Sea and Amaala, both integral parts of Saudi Vision 2030, aiming to diversify the Kingdom’s economy. With the establishment of Red Sea Global, the company aspires to expand its operations beyond Saudi Arabia. Already boasting a growing portfolio of projects along the Red Sea coast, Pagano’s leadership is driving the transformation of the region into a global tourism hotspot.

Kamel Ajami

VP of operations, KSA, Egypt & Levant, Hilton

Kamel Ajami wields significant influence in shaping Hilton’s strategies, not only in Saudi Arabia but also in the broader region. Hilton is committed to generating 10,000 new jobs in Saudi Arabia through the establishment of more than 50 new hotels. A key focus for Hilton is driving Saudisation by providing employment opportunities for locals within the hotel sector, aligning with the objectives of Saudi Vision 2030. The company has pledged to hire 5,000 Saudi nationals by 2030. With over two decades of experience at Hilton Hotels, Ajami possesses extensive market knowledge and enjoys high regard within the Kingdom. The operator has monumental hotels coming up in giga-projects as well, including the Waldorf Astoria within Diriyah Gate.

Khaled Al-Khelaiwi

MD, Boudl Hotels & Resorts

With its humble beginnings as a food supplies trader in 1959, Boudl Hotels & Resorts has emerged as a signifi cant contender in Saudi Arabia’s thriving hospitality industry. Amidst the infl ux of international names entering the market, Boudl stands as one of the longest-standing local players. The company boasts multiple brands, including Narcissus, Braira, and Aber, each catering to diff erent segments of the market. Khaled Al-Khelaiwi, the Managing Director, has played a pivotal role in driving the business’s diversification over the years. Serving as the MD since 2013 and co-founding the Boudl Hotels brand as early as 1994, Al-Khelaiwi’s leadership has been instrumental in shaping the company’s growth and success in the ever-evolving hospitality landscape of Saudi Arabia. While Boudl has been around for years, Al-Khelaiwi has managed to keep the company up to date, testament to his adaptability as a leader.

Louis Abboud

Deputy head MEA and Turkey, Ennismore

Leading the charge in Saudi Arabia’s luxury-lifestyle drive is Louis Abboud. In October 2021, the Saudi Arabia Tourism Development Fund (TDF) and Ennismore established a substantial US$400 million fund. This collaboration will introduce up to 12 Ennismore hotels across the Kingdom, including notable properties like SLS at Red Sea, Mondrian in Riyadh, and a 25hours hotel in NEOM. In addition to the remarkable hotel developments, both TDF and Ennismore are committed to nurturing Saudi talent by providing employment, training, and development opportunities, potentially

creating 3,000 new jobs. Similar to Ennismore’s successful ventures in Dubai, Abboud and the Ennismore team aspire to make a resounding impact in Saudi Arabia.

Ludwig Bouldoukian

Regional VP of development, Middle East and North Africa, Hyatt

Hyatt has become an increasingly important company in Saudi’s Vision 2030, much of that thanks to development deals spearheaded by regional VP Ludwig Bouldoukian. Hyatt has two hotels slated to open on The Red Sea Project, Miraval The Red Sea and Grand Hyatt The Red Sea, which is promised to anchor the entire destination. Hyatt also has properties to open in Diriyah Gate, ranging from the super-luxurious Park Hyatt flag, to a more mid-market Hyatt Centric property. Hyatt stands out as one of the operators looking to cover numerous segments of the market within the giga-projects, as opposed to solely luxury names. Bouldoukian is supporting Hyatt on a global level, bringing its lifestlye focus to life.

Majed Bin Ayed Alnefaie

CEO, Seera Group Holdings

Majed Alnefaie, a seasoned professional with over 20 years of experience in the travel, hospitality, and leisure industry, is currently leading the way as the CEO of Seera Group. Having joined the group’s board in 2015, Alnefaie has played a pivotal role in its resounding success. Under his astute leadership, Seera Group has emerged as the foremost provider of diverse travel and tourism services in the Middle East. Appointed in mid-2021, Alnefaie has taken on the responsibility of driving the group’s exponential growth and transformative journey. Bringing a wealth of expertise, unwavering dedication, and a forward-looking approach, Alnefaie is fully committed to enhancing the country’s robust tourism infrastructure. In addition, Alnefaie serves as a valued board member for multiple prominent travel and tourism companies in KSA. In recent developments of 2023, the group celebrated the opening of a new property in Riyadh. In collaboration with Choice Hotels Middle East (CHME), Seera Hotels unveiled the 88-key Comfort Hotel Riyadh Olaya in the capital city.

Maher Abou Nasr

Vice President, Operations – Kingdom of Saudi Arabia at IHG Hotels & Resorts

Maher Abou Nasr assumed the role of Vice President, Operations, IHG for Saudi Arabia in March 2022. Responsible for driving performance, operational excellence, greater owner returns and developing the national talent, Nasr’s leadership has positioned IHG for success in the Kingdom. With sustainability at the heart of IHG’s long term growth in the country, Maher has also been responsible for driving initiatives under ‘Journey to Tomorrow’, IHG’s 10-year responsible business plan. In line with Vision 2030 and the opportunities it presents to the tourism and hospitality sector, IHG is expanding its portfolio in Saudi Arabia to cater to diverse guest profiles visiting the country.

Amongst many recent partnerships, IHG has announced an MDA to open 12 Holiday Inn Express hotels across the country. The brand is highly suitable and well-positioned for new-age smart travellers visiting Saudi Arabia across business,

leisure, and meetings segments, including Saudi’s growing demographic of millennials and generation Z travellers. To cater to luxury travellers seeking unique experiences, IHG has also signed agreements for Saudi Arabia’s first Vignette Collection and Kimpton hotels.

Additionally, IHG is partnering with The Red Sea to develop the InterContinental Resort Red Sea and introduce the first Six Senses hotel in KSA.

In collaboration with the Saudi Tourism Authority, IHG aims to enhance inbound tourism to the country. This partnership between the two will drive promotions, joint marketing campaigns, and loyalty programme initiatives to showcase Saudi Arabia as a compelling global destination, targeting the Middle East and Africa region.

IHG’s growth strategy also prioritises key cities such as Riyadh, Jeddah, Madinah, Makkah, Dammam, and Al Khobar, along with emerging destinations like Najran and Abha. IHG supports Vision 2030’s objectives of economic diversification and enhanced quality of life for people. Through strategic partnerships and continuous efforts, IHG strives to empower local communities – hiring 6,000 Saudi locals by 2030.

Nasr tells Hotelier Middle East: “To fulfil our promise of delivering true Saudi hospitality, we firmly believe in making the national talent a part of our journey. We will continue to advance our efforts in hiring, developing, and retaining Saudi talent to build local capabilities and support the current and future growth of the nation. Today, over 1,500 of our workforce across the Kingdom are Saudis.

“By nurturing Saudi talent, we are not only aligning with the objectives of Vision 2030 but also empowering individuals to contribute to the country’s economic diversification and longterm sustainability of the industry.”

Mohammed Marghalani

Cluster general manager, The Ritz-Carlton, Riyadh & The Ritz-Calrton, Jeddah

Mohammed Marghalani, a prominent figure in the region’s hospitality industry, is widely acclaimed for his exemplary leadership and unwavering commitment to excellence. Recently bestowed with the prestigious title of the best Ritz-Carlton general manager in the world by Marriott International, Marghalani has carved a remarkable path in his professional career. Marghalani’s dedication to his team and

the community transcends the conventional expectations of a general manager. He

states: “There is honour and pride in serving, especially working in my country to showcase its rich heritage and traditions. I strive to lead by example. Witnessing my team surpass expectations through their selfless contributions fills me with awe, as they demonstrate unwavering dedication, attention to detail, and wholeheartedness in their work.”

He firmly believes in the power of philanthropy and community support to inspire and motivate his employees. By fostering an environment that encourages creativity and innovation, he empowers his team members to deliver extraordinary guest experiences, surpassing the boundaries of excellence.

He acknowledges the immense capabilities and potential of his fellow Saudi nationals and, through his leadership, aims to uphold international standards while celebrating the unique characteristics of Saudi hospitality.

Marghalani’s efforts have had a profound impact on the Saudisation of the hospitality

sector. Under his guidance, The Ritz-Carltons in Riyadh and Jeddah have achieved an impressive milestone in the ongoing drive, with Saudi employees constituting 45 percent of the properties’ workforce.

Marghalani told us: “Highlighting local talent to represent international standards is one of my proudest moments. Saudis are capable; they possess the expertise and have long been renowned for their generosity and hospitality for centuries. I take great pride in my team’s achievements and their role as hospitality ambassadors on the global stage. Our innate passion for hospitality is ingrained in our DNA.”

His dedication to nurturing local talent, motivating his team, and showcasing the sophistication of Saudi hospitality has left an indelible mark on the industry. Marghalani has positioned The Ritz-Carlton, Riyadh & The Ritz-Carlton Jeddah as

beacons of Saudi excellence, elevating the country’s hospitality standards and enriching guest experiences.

Mark DeCocinis

CEO, Boutique Group

Mark DeCocinis is the CEO of Boutique Group, a Saudi Arabian hospitality company that is transforming historic palaces into ultra-luxury hotels. DeCocinis has over 40 years of experience in the hospitality industry, and has held senior positions at hotels in the Middle East, Africa, and Asia. He is passionate about creating memorable experiences for guests, and is committed to making Boutique Group a leading player

in the global hospitality industry. DeCocinis is a strong advocate for sustainability and responsible luxury. He believes that hotels have a responsibility to protect the environment and to give back to the communities in which they operate. Boutique Group is committed to using sustainable materials and practices in its hotels, and to supporting local businesses and charities.

Philippe Gas

CEO, Qiddiya Investment

Philippe Gas, an industry veteran with 30 years of experience at The Walt Disney Company, is currently steering the Qiddiya Investment Company as its CEO. With a profound understanding of entertainment and hospitality, Gas assumed leadership in 2020 to spearhead the development of an exceptional entertainment district outside of Riyadh. This tourism megaproject is currently underway, and Gas’s vision aligns with the Saudi Vision 2030, which seeks to diversify the country’s revenue streams and shape the future of the Kingdom. By actively contributing to this ambitious framework, Gas is playing a vital role in not only building a destination

but also in shaping the future of Saudi Arabia’s hospitality and entertainment industry.

Qusai Al-Fakhri

CEO, Tourism Development Fund

Qusai Al-Fakhri has served as the CEO of the Tourism Development Fund (TDF) since 2020, playing a pivotal role in defining the Fund’s strategic direction and aligning it with the objectives of the National Tourism Strategy. Leveraging his extensive experience in the financial sector and deep understanding of the challenges and opportunities within the tourism industry, Al-Fakhri has been instrumental in designing programmes and initiatives that address the needs of the private sector and promote sustainable growth in this vital sector.

Under his leadership, TDF has introduced innovative financial and non-financial solutions that empower the private sector and encourage entrepreneurs to invest in tourism projects across the Kingdom. His commitment to fostering strategic partnerships with key stakeholders in the public and private sectors has been crucial in achieving comprehensive and sustainable growth.

Al-Fakhri’s leadership has transformed TDF into a powerful tool for stimulating tourism investments in Saudi Arabia’s prime tourist destinations, contributing significantly to the Kingdom’s emergence as a global tourist hub — a key objective of Saudi Vision 2030. Among TDF’s notable achievements are several international and local partnerships, including signing the Rixos King Abdullah Economic City project agreement. This project, located along a 600m stretch of the Red Sea coast, covers an area of approximately 275,000 sq m and features an integrated international water park and numerous family entertainment facilities.

Additionally, TDF secured an agreement to finance the “Knowledge City Hub” project in Medina with the Knowledge Economic City Company. This project stands as one of the largest and most significant tourism initiatives in Medina, aiming to enhance the city’s status as a cultural and religious tourist destination.

Salem Al Shahrani

Managing Director, FRS Hotels ( Fairmont, Raffles, Swissotel) Makkah

Named General Manager of the Year – Luxury at the inaugural Hotelier Saudi Arabia Awards, Salem Al Shahrani is a well-respected hotel leader in the Kingdom. With an impressive tenure of 25 years in the hospitality and tourism industry, Al Shahrani has established a remarkable track record of accomplishments. As a resilient and outcome-driven leader, he has emerged as one of the most infl uential fi gures within

the hospitality sector, leaving an indelible mark on his previous endeavours. In his current position, Shahrani assumes a comprehensive responsibility for overseeing strategies and day-to-day operations. This encompasses the management of executive teams, a vast array of 5,000 keys, and an impressive workforce of over 1,800 hotel employees.

Salman Gasim

CEO, Swiss Hospitality

As the CEO of the Swiss Hospitality Company, a renowned tourism capital development fi rm, Salman Gassim is an investor and esteemed expert in tourism matters. The company is devoted to enhancing capabilities and propelling the growth

of Saudi talent in alignment with the Vision 2030. In addition to his role at the Swiss Hospitality Company, Gassim serves as the CEO of the Saudi Tourism Training and Recruitment Institute, commonly known as the STTAR Institute. This specialized center focuses on capability building and professional development, having made signifi cant contributions to some of the largest human capabilities development projects. Over the years, the institute has successfully trained and qualified over 10,000 Saudi individuals.

Sami Bin Abdulmohsen AlHokair

MD, Al Hokair Group

For decades, Al Hokair Group has been synonymous with hospitality and entertainment, leaving an indelible mark in Saudi Arabia. The group evokes thoughts of premier hospitality. Presently, it manages a remarkable portfolio of 35 hotels across Saudi Arabia and the UAE. Moreover, the group is strategically planning the establishment of entertainment centers throughout the region, aligning with Saudi Arabia’s increasing emphasis on this sector. Sami Bin Abdulmohsen AlHokair, in addition to his role as vice chairman of the Saudi Airlines Catering Company, holds the esteemed position of chairman of the Board of the Tanami Arabia Co. and serves

as a director on the board of the Strategic Catering Company. AlHokair’s eponymous company has managed to keep up with the times as KSA has evolved. His extensive involvement includes overseeing numerous courses and training programs dedicated to the hotel and entertainment industry.

Sultan Al Otaibi

CEO, Dur Hospitality

Sultan Al Otaibi, at the helm of Dur Hospitality, has demonstrated exceptional leadership and unwavering dedication in promoting the global positioning of Saudi hospitality. Through strategic initiatives and participation in high-level projects, Dur Hospitality has made significant strides in a short period, solidifying its role as a key player in the sector.

Al Otaibi’s visionary approach has not only propelled Dur’s success but also inspired others to embrace domestic and international tourism, aligning with the objectives of Saudi Vision 2030 to diversify the economy and enhance the quality of life.

In the past 12 months, Dur Hospitality has achieved significant success across various

areas in the Kingdom of Saudi Arabia (KSA). One noteworthy accomplishment is Dur Hospitality’s partnership agreement with Taiba Investments Co. This agreement involved the acquiring 100% of Dur Hospitality’s shares by Taiba, indicating a significant development for the company.

Al Otaibi said: “The single most exciting development that you can expect from us

within the next year is the highly anticipated Rixos in Jeddah’s Obhur Bay. This extraordinary project will introduce a new level of luxury and

entertainment, featuring a captivating water park, private pool villas, and an exclusive Club Prive lounge. It will redefine the hospitality landscape in Saudi Arabia and provide guests with unparalleled experiences.

“Additionally, we are proud to announce the upcoming launch of Makarem Burj Al Madinah, one of the most luxurious hotels in Madinah. With its opulent rooms, suites, and worldclass facilities, it will set new standards of grandeur and elegance in the city. These two developments exemplify our commitment to delivering exceptional hospitality experiences and pushing the boundaries of luxury in the industry.”

Pursuing the goals outlined in Saudi Vision 2030 is central to Dur Hospitality’s mission. Al Otaibi and his team understand the significance of aligning their efforts

with the national vision, which seeks to transform Saudi Arabia into a global tourism hub. By actively supporting the vision’s objectives, Dur contributes to the diversification of the economy and the enhancement of the country’s overall appeal to visitors.

Dur Hospitality’s commitment to Saudi Vision 2030 extends beyond its own growth and success. The company serves as an inspiration to others in the industry, encouraging them to embrace the vision’s principles and contribute to the development of the Saudi hospitality sector. Through collaborative efforts and a shared commitment to excellence, Dur sets the benchmark for the industry and works towards creating a thriving ecosystem that benefits both the economy and the well-being of Saudi citizens.

Tommy Lai

CEO, GHM

Tommy Lai makes the list thanks to his small but mighty development portfolio in Saudi Arabia. GHM’s hotels are currently located in Asia, Europe and the Middle East. The Middle East is an upcoming area of growth. Lai is in charge of one of the

world’s most exclusive hotel brands: The Chedi. With 10 hotels opened since 1992, Saudi Arabia alone will add three properties in AlUla, in NEOM and in Diriyah Gate. Two of them will be in the Kingdom’s most important historical sites, and another in one of its postcard destinations for the future. The Chedi Hegra will have just 35 rooms; it will link to other structures nearby including a disused railway station and the Hegra Fort, among other buildings. Meanwhile, the Chedi Trojena will be located atop the Gulf snow retreat, a focal point of the giga-project’s Slope Residences. The Chedi Wadi Safar will be located near one of the most culturally-signifi cant areas of Diriyah. Lai was also involved in the creation of Boutique Group in an advisory capacity – testament to Saudi Arabia’s confi dent in Lai’s understanding of the market.

Tony Douglas

CEO, Riyadh Air

Tony Douglas is already one of the most powerful people in Saudi aviation. Douglas is the CEO of Riyadh Air, a new national airline for Saudi Arabia. Douglas has over 40 years of experience in the industry. He has held senior positions at airlines such as British Airways, Etihad Airways, and Virgin Atlantic. Douglas is a visionary leader who is committed to transforming Riyadh Air into a worldclass airline. He has a clear vision for the airline, and he is passionate about creating a positive experience for passengers. Douglas is also committed to making Riyadh Air a sustainable airline, and he is working to reduce the airline’s environmental impact. The airline is expected to add $20bn to non-oil GDP growth, and create more than 200,000 direct and indirect jobs.