USA Hyatt Expands Lifestyle And Luxury Portfolio With The Launch Of Unscripted By Hyatt, Adding Over 40 New Hotels Worldwide For Diverse Travelers

USA-based Hyatt Hotels Corporation is broadening its international presence with the launch of its new upscale concept, Unscripted by Hyatt, meant to serve travellers who appreciate moments of freedom and genuineness. This new concept, part of the expanding portfolio of Hyatt, is aimed at independent hotels with the goal of reflecting the surrounding environment and its culture through vibrant and design-centric guest experiences. With more than 40 hotels under development, Unscripted by Hyatt is poised to revolutionize the experience for modern explorers with its spontaneous take on hospitality and further positioning Hyatt in the segments of Lifestyle and Luxury.

Hyatt Hotels Corporation continues to expand its reach with the introduction of a new upscale brand, Unscripted by Hyatt, which is now part of its rapidly growing Essentials portfolio. This addition complements the brand’s ongoing momentum in both its Lifestyle and Luxury collections, further establishing Hyatt as a major player in the global hospitality industry.

Unscripted by Hyatt is designed for travelers who appreciate simplicity and prioritize spontaneity over strict routines. Positioned within the upscale segment, this collection offers independent properties that are designed to reflect their unique character, rooted in local culture and flavor. These hotels offer a more laid-back, relaxed atmosphere while maintaining a strong focus on quality and comfort. Over 40 hotels are currently in discussions to join the Unscripted brand, showcasing the demand and potential for such properties globally.

The Hyatt Lifestyle portfolio has experienced impressive growth, with its room count rising by more than 11 percent in the first quarter of 2025 compared to the previous year period in 2024. This portfolio is known for its immersive, design-driven hospitality that integrates vibrant dining options, bold architectural aesthetics, and unique cultural programming. Hyatt’s Lifestyle hotels appeal to modern travelers who crave authenticity, dynamic experiences, and contemporary style.

A selection of exciting new openings from Hyatt’s Lifestyle collection is set to take place in the coming years, bringing more distinctive destinations to the global market. Some of the key openings include:

Thompson Miami Beach , set to debut in the third quarter of 2025, will introduce the brand’s stylish, urban vibe to the iconic beach destination.

, set to debut in the third quarter of 2025, will introduce the brand’s stylish, urban vibe to the iconic beach destination. Thompson Shanghai Expo , set to debut in November 2025, will deliver an opulent stay in one of China’s most vibrant and rapidly developing urban centers.

, set to debut in November 2025, will deliver an opulent stay in one of China’s most vibrant and rapidly developing urban centers. Andaz Lisbon , slated for a fourth-quarter 2025 opening, will bring a contemporary, design-driven boutique hotel to the heart of Portugal’s capital.

, slated for a fourth-quarter 2025 opening, will bring a contemporary, design-driven boutique hotel to the heart of Portugal’s capital. Andaz Turks & Caicos at Grace Bay , scheduled for early 2026, will offer a serene and sophisticated getaway in one of the Caribbean’s most picturesque locales.

, scheduled for early 2026, will offer a serene and sophisticated getaway in one of the Caribbean’s most picturesque locales. Andaz Gold Coast , set to open in 2026, will offer a sophisticated and regionally-inspired stay along Australia’s renowned coastline.

, set to open in 2026, will offer a sophisticated and regionally-inspired stay along Australia’s renowned coastline. The Standard, Lisbon , planned for a 2026 opening, will offer the brand’s signature bold design and eclectic style in the heart of Portugal’s capital.

, planned for a 2026 opening, will offer the brand’s signature bold design and eclectic style in the heart of Portugal’s capital. Thompson Seville , opening in 2026, will join the Lifestyle collection in Spain, bringing its unique mix of design and cultural immersion to southern Europe.

, opening in 2026, will join the Lifestyle collection in Spain, bringing its unique mix of design and cultural immersion to southern Europe. Andaz Shanghai ITC , scheduled to open in the first quarter of 2026, will provide a prestigious new destination in the heart of China’s vibrant city.

, scheduled to open in the first quarter of 2026, will provide a prestigious new destination in the heart of China’s vibrant city. The Standard, Mexico City, expected to open in 2026, will enhance the city’s reputation as a cultural hub with the brand’s innovative approach to hospitality.

In addition to its Lifestyle portfolio, Hyatt’s Luxury collection has also experienced impressive growth, with a five percent increase in room count during the first quarter of 2025. The Luxury collection focuses on offering immersive cultural experiences, transformative well-being services, and modern residential elegance that appeals to discerning guests looking for refined luxury and personalized services.

The upcoming openings in Hyatt’s Luxury collection through 2026 are equally dynamic and varied, promising a range of exceptional destinations.Notable upcoming openings include:

Park Hyatt Los Cabos at Cabo del Sol Hotel & Residences , expected to open in summer 2025, will offer guests an upscale retreat with stunning views of the Pacific Ocean.

, expected to open in summer 2025, will offer guests an upscale retreat with stunning views of the Pacific Ocean. Park Hyatt Kuala Lumpur , scheduled for August 2025, will bring a luxurious urban escape to Malaysia’s vibrant capital, offering an experience that blends modern sophistication with Malaysian charm.

, scheduled for August 2025, will bring a luxurious urban escape to Malaysia’s vibrant capital, offering an experience that blends modern sophistication with Malaysian charm. Alila Mayakoba , expected to resume operations in 2025 after rebranding from Andaz Mayakoba, will continue to offer guests an eco-friendly luxury experience in the Riviera Maya region of Mexico.

, expected to resume operations in 2025 after rebranding from Andaz Mayakoba, will continue to offer guests an eco-friendly luxury experience in the Riviera Maya region of Mexico. Park Hyatt Johannesburg , expected to open in Q3 2025, will elevate the city’s hospitality offering with its unique fusion of global luxury and local heritage.

, expected to open in Q3 2025, will elevate the city’s hospitality offering with its unique fusion of global luxury and local heritage. Miraval The Red Sea , expected to open in the fourth quarter of 2025, will offer guests a transformative wellness retreat along the breathtaking coastline of the Red Sea, expanding Miraval’s portfolio renowned portfolio of wellness resorts.

, expected to open in the fourth quarter of 2025, will offer guests a transformative wellness retreat along the breathtaking coastline of the Red Sea, expanding Miraval’s portfolio renowned portfolio of wellness resorts. The Barai , a part of The Unbound Collection by Hyatt, is slated for a July 2026 opening in Thailand, offering a luxury retreat that blends traditional Thai wellness with modern comfort.

, a part of The Unbound Collection by Hyatt, is slated for a July 2026 opening in Thailand, offering a luxury retreat that blends traditional Thai wellness with modern comfort. Park Hyatt Mexico City Hotel & Residences , slated for a 2026 opening, will introduce a luxurious new property in the center of Mexico’s capital, designed to serve both business and leisure visitors.

, slated for a 2026 opening, will introduce a luxurious new property in the center of Mexico’s capital, designed to serve both business and leisure visitors. Park Hyatt Cancun, with an expected opening in 2026, will bring the signature elegance of the Park Hyatt brand to one of Mexico’s most luxurious beachfront destinations.

These expansions demonstrate Hyatt’s unwavering commitment to growth and innovation, bringing diverse and world-class offerings to a wide range of travelers. By expanding its portfolio with properties that span the Lifestyle and Luxury segments, Hyatt is well-positioned to cater to the evolving needs of the modern traveler, offering experiences that range from design-driven, culturally immersive stays to luxurious, well-being-focused retreats.

The company’s strategic push into these areas also emphasizes its commitment to creating distinctive travel experiences that reflect local cultures, foster meaningful connections, and provide exceptional service. With more properties joining the Hyatt family each year, the brand is expanding its global presence and strengthening its leadership in the hospitality industry.

USA-based Hyatt Hotels Corporation is growing internationally with the opening of Unscripted by Hyatt, a premium brand emphasizing unexpected, authentic experiences. The new venture is designed to strengthen the presence of Hyatt in the Luxury and Lifestyle segment with hotels that feature vivid, design-centric properties with a regional flair.

Hyatt’s diverse portfolio ensures that it can meet the varied demands of travelers across different markets, whether they are seeking a dynamic city escape, a luxurious beachfront retreat, or a destination focused on wellness and rejuvenation. Through continued innovation and a focus on quality, Hyatt’s expanding portfolio is poised to remain a top choice for global travelers.

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