
Variety.com Ranks as Top Entertainment Business News Site for Three Years in a Row
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Variety.com Ranks as Top Entertainment Business News Site for Three Years in a Row
Variety.com has ranked as the top entertainment business news site for 36 consecutive months. The website has held the top position since June 2022. Variety’s 2025 traffic to date has also surpassed all other trade news sites, making it the most-read publication in its category. The latest season of “Actors on Actors” generated over 40.9 million views on TikTok. On YouTube, Season 22 has racked up more than 2.8 million views.
The online home of the weekly entertainment business magazine Variety has claimed the No. 1 spot every month so far this year through May. The website has held the top position since June 2022.
Variety reached a larger digital audience than consumer news publications Vanity Fair and Entertainment Weekly for the past three years, according to unique visitor data from Comscore. Variety’s 2025 traffic to date has also surpassed all other trade news sites, making it the most-read publication in its category.
“This is a tremendous winning streak,” said Ramin Setoodeh and Cynthia Littleton, Variety‘s co-Editors-in-Chief. “We are so proud of our newsroom for producing the best journalism — a wide range of stories that includes breaking news, industry scoops, longform profiles, criticism and franchises such as Power of Women and Actors on Actors. With our award-winning print magazine, aggressive social media strategy and hit video series, Variety has become the largest multi-platform publication of its kind.”
Popular on Variety
Variety’s 2025 coverage has featured blockbuster stories, including Noah Wyle’s return to medical dramas with “The Pitt”; Walton Goggins and Aimee Lou Wood addressing “White Lotus” feud rumors; a father-son interview with Arnold and Patrick Schwarzenegger as part of Variety‘s “Actors on Actors”; and a conversation between Apple CEO Tim Cook and Formula 1 driver Lewis Hamilton about teaming up for “F1 the Movie,” starring Brad Pitt.
Variety also landed groundbreaking numbers for the 22nd season of Variety‘s “Actors on Actors” series across its social media channels. The latest season of “Actors on Actors” — featuring Parker Posey, Kathryn Hahn, Colin Farrell, Amanda Seyfried, Diego Luna, Dave Chapelle, the Schwarzeneggers and more 2025 Emmy contenders — generated over 40.9 million views on TikTok. On YouTube, Season 22 has racked up more than 2.8 million views.