Warner Bros to split cable and streaming businesses in major restructuring
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Diverging Reports Breakdown
Warner Bros. to split cable and streaming businesses in major restructuring
Warner Bros. Discovery will split into two publicly traded entities. The Streaming & Studios division will include Warner Bros. Television, Motion Picture Group, DC Studios, HBO, and HBO Max. The Global Networks division will feature CNN, TNT Sports in the U.S., Discovery, and Bleacher Report.
The company announced Monday its plan to split into two publicly traded entities: The Streaming & Studios division, which will include Warner Bros. Television, Motion Picture Group, DC Studios, HBO, and HBO Max; and Global Networks, featuring CNN, TNT Sports in the U.S., Discovery, and Bleacher Report.
Notably, Discovery+ will not be included in the Streaming segment, indicating that WBD may not prioritize it as much as HBO Max.
Recently, HBO Max reverted to its original branding, emphasizing the company’s commitment to premium content, in contrast to Discovery titles, which have underperformed, leading to several removals.
This decision reflects a broader trend among media companies, such as Comcast’s spinoff of NBCUniversal’s cable channels last year.
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Warner Bros. Discovery will split its cable and streaming divisions into two distinct publicly traded entities. This follows a recent decision by HBO Max to revert to its original branding. CNN, TNT Sports in the U.S., Discovery Channel, and Bleacher Report will not be part of the new division.
Under this restructuring, Warner Bros. Discovery will establish one entity, Streaming & Studios, which will encompass Warner Bros. Television, Warner Bros. Motion Picture Group, DC Studios, HBO, and HBO Max. Its second entity, named Global Networks, will include CNN, TNT Sports in the U.S., Discovery Channel, and Bleacher Report.
Notably absent from the Streaming & Studios division is Discovery+, suggesting that Warner Bros. Discovery may no longer prioritize it in its streaming strategy as much as it does HBO Max. This follows a recent decision by HBO Max to revert to its original branding—a clear signal of renewed focus on premium content rather than Discovery’s unscripted shows, many of which have recently underperformed and subsequently been removed from the platform.
Warner Bros. Discovery’s move aligns with a broader industry pattern, echoing decisions made by other large media organizations in recent months. A prominent example was Comcast’s decision to separate NBCUniversal’s cable channels into their own independent entity last year.
Overall, this restructuring emphasizes Warner Bros. Discovery’s intention to adapt decisively to the shifting dynamics of the entertainment market, leveraging dedicated structures for traditional cable content and rapidly growing streaming services.