Warner’s TNT Sports Will Stop Producing Content for NBA’s Cable Network
Warner’s TNT Sports Will Stop Producing Content for NBA’s Cable Network

Warner’s TNT Sports Will Stop Producing Content for NBA’s Cable Network

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Diverging Reports Breakdown

Warner’s TNT Sports Will Stop Producing Content for NBA’s Cable Network

Warner Bros. will cease making content for NBA TV, the basketball league’s cable network. The two parties have mutually decided to part ways at the end of the 2024-25 season. “Inside the NBA” is moving to ESPN next season, though Warner will continue to produce it and hopes to use its popular hosts for new sports-related programming. NBA TV is the longest-standing subscription outlet controlled by one of the nation”s major sports leagues, but the migration of traditional TV viewers to streaming and broadband venues has undermined the economics of traditional cable outlets. The NBA could not be reached for immediate comment on the decision.

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The days of Warner Bros. Discovery producing shows like “NBA Gametime Live” are coming to an end.

Warner Bros. Discovery will cease making content for NBA TV, the basketball league’s cable network, ending a partnership that has been extant since 2008, and answering one of the last remaining questions about the two parties’ years-long alliance in the wake of the NBA’s decision to move its TV rights to NBCUniversal and Amazon from Warner’s TNT Sports.

Warner has managed operations for NBA TV, originally a project of the league’s own entertainment arm, for nearly two decades. But “after discussions with the NBA in recent months, we have mutually decided to part ways at the end of the 2024-25 season,” said Luis Silberwasser, chairman and CEO of TNT Sports, in a memo reviewed by Variety.

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“We made several proposals to continue to provide services and operate the NBA TV network and related digital assets. However, we were unable to agree on a path forward that recognized the value of our expertise, quality content, and operational excellence that our fans and partners have come to expect from TNT Sports,” Silberwasser said. “We will work closely with the NBA on a transition plan for the league to assume the responsibility of programming and operating NBA TV and NBA.com, which will be effective October 1.”

The NBA could not be reached for immediate comment.

NBA TV is the longest-standing subscription outlet controlled by one of the nation’s major sports leagues, and over the years, the NFL, Major League Baseball and others would emulate the league’s efforts. In recent years, however, the migration of traditional TV viewers to streaming and broadband venues has undermined the economics of traditional cable outlets — even those networks devoted to sports, a format which remains able to lure large simultaneous viewership. Regional sports networks have grappled with shaky conditions in recent years and the NFL has reworked some of the programming on NFL Network, even as it has explored potential alliances with outside partners.

Over the years, NBA TV has brought viewers not only rebroadcasts of “Inside the NBA,” the flagship Warner sports program aired first on TNT, but programs including “NBA Gametime Live,” “NBA Inside Stuff” and “Hardwood Classics.” “Inside the NBA” is moving to ESPN next season, though Warner will continue to produce it and hopes to use its popular hosts for new sports-related programming.

NBA TV had it origins in the 1999 launch of nba.com TV, a cable network that focused on studio programming produced by the league from studios in Secaucus, N.J. When Warner’s CNN/SI network shut down in 2002, many cable distributors filled the hole with NBA TV.

Warner and the NBA still have some ties. The company won rights to use digital clips of NBA games for Bleacher Report and House of Highlights to license and create NBA content for TNT Sports properties, as well as show some live games in certain international markets.

Source: Variety.com | View original article

Source: https://variety.com/2025/tv/news/warners-tnt-sports-stop-content-for-nba-tv-1236442649/

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