When the idea for the Oura Ring was first spawned in 2013, the company’s founders envisioned a device that would take a precise look at sleep and recovery, two important aspects of overall health that they felt few wearable tools had prioritized to that point.

Now, over a decade later, Oura’s ambitions have evolved to transform healthcare and personal health, all while disrupting the growing wearables industry.

“The vision for the future of Oura has to do with the doctor in your pocket,” Oura CEO Tom Hale said in an appearance on CNBC’s “Squawk on the Street” on Tuesday. “Everyone already has kind of a supercomputer in their pocket — everyone should have a wearable device which is monitoring them continuously that just fits into their life, and then a machine intelligence which is overlooking them to provide them preventative personal care to help them live their best and healthiest life.”

Oura, which was ranked No. 23 on the 2025 CNBC Disruptor 50 list, has hastened its shift towards broader health monitoring through a combination of technological upgrades, product advances, fundraising, acquisitions, and the usage of AI, LLMs and analytics. That has helped the company broaden its vision from just sleep to cardiovascular health, stress & resilience, women’s health, and now nutrition and eating habits.

It also means evolving beyond tracking things just with a ring, leading Oura into new partnerships with companies like Dexcom, one of the leaders in glucose biosensing via its glucose monitor, and through features like an AI health coach and the ability to take pictures of your food and upload it into the app for nutrition breakdowns and AI-driven advice.